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At a climate change seminar this week did the Deputy Prime Minister of Sweden Maud Olofsson open the day with a speech saying “Climate change golden opportunities” and ended it with tears in here eyes when thinking of what world we leave behind for here grandchildren. The evening did continue on with Madeleine Korbel Albrigh, […]

Last week I did hold a lecture for the distance selling in Sweden (they do sell for 2,3 Billion Euros). It was a full-day seminar called ”The Day of Distance selling.” There were other speakers from Google, Paynova, TeliaSonera and 600 visitors that were hungry for new business. It was a really good day and at the end the moderator Kattis Ahlstöm, did ask […]

This video is a lot of fun. The robot finds things to drum on and plays music. Many times this is how advertising works today. But it would be great if it could work together for the magic drum group Stomp. Then they could place 1000 yellow drum machines in New York and let YOU […]

This Swedish innovation is nothing else than magic. I do have a sense of that its going to standard soon and like Intel inside it will be Senseboard inside in every computer. Senseboard wearable data entry platform is a small device that attaches to the palm of the hand and allows users to type on […]

Yesterday I went to a seminar about how to reach women with advertising. I looked forward to hear experts talking about female consumption. It was a bit chocking to listen to some male speakers talking about female consumption (even if they were experts). Then came Lisa Johnson author of bestseller “Don’t think pink.” She is […]

You never get to old to play, they say. But still most playgrounds are only made for small kids. Not anymore because of a producer from Finland Lappset are making them for the age of 0–100 so three generations can play at the same playground. It has been a success in Sweden and media is […]

My ONE book is sold out and a new edition is out now. It will be available in bookshops soon. The new cover much cooler and the topic of consumer power is more demanded then ever – it was the success formula for Barack Obama and for brands that like to be presidents of their […]

The new Bond movie is so bad that I thought that Bond would kill it self in the end of it, but al he did was killing the brand Bond. 10-15 persons were even walking out from the cinema! The movie has nothing to do with the culture of Bond movies; it’s missing its DNA […]

It did take 40 years from 1968 OS black-gloves to 2008 change into white-gloves, and the man joining them on top of the winners’ stand is President Barack Obama. Now it’s not more about what colors we have, it’s about how we can change the world. That is the reason for why we change the […]

Did hold a lecture today at Trendgalan, it the seminar you go to in Sweden if you like to now witch trend is coming next. My message was that the nr ONE buzzword in the word right now is CHANGE – and it is not a trend. The next president is using the word in […]