Technology is perfect for creating an context. When you search for something online AdWords make sense, it is the answer you are looking for in that context. Bring Google AdWords into the off-line world of real life in the right context–a simple idea that could increase Google’s sales by a factor of 99%. The potential […]

I believe that we as humans are programmed to function in a context. According to brain research, we organize information in different knowledge categories. This is not new. But what I can’t stop thinking of is that I believe we live exactly as our brain works (organize life to function in an context). When going

Got an email with the subject: Feel free to quote me. After a dinner and pub evening with business thinker Stefan Engeseth, Detective Marketing(TM), and strategic consultant Ib Lenneke, IBIDEA, I was ready to strangle them at 3 o’clock in the morning for making me toss and turn unable to sleep because of the provocative

Relations beats the level of knowledge. That fact that qualifications doesn’t matter in most knowledges fields did trouble me a lot before. Today I understand that relationships are also an knowledge to be acknowledged. This is in my opinion an talent problem. Did write an post: Why Hollywood sucks! One strong reason for this is

Internet is full of crap, do here that to often. Here is one of many positive things people create and share. I would say its inspiration to change life. Internet is full of positive things that can fast become an movement if its done well. 365thingsyoucando.com seems to be that kind of initiative. Watch their

I love books, so much that I sometimes use them as furniture (building tables and chairs of them). Why? Because they have taken over my apartment. The problem is that I think I always have room for just one more book. So when Seth Godin are recommend Kevin Maney next book: Trade-Off: Why Some Things

The most valuable time in life is time. Even more valuable than gold. So why is not the business world making and selling time? Well making life longer is already big business. Why? Because of big demand and there is no one alive to complain if it doesn’t work. A more serious part of digging

The Mexican magazine Merca20.com has voted DetectiveMarketing.com site-of-day (translation).

If you like to take a walk on the wild road of tomorrows management. And like to know how to  drive with trail and error to include consumer power in your business – then check out Normalwatches.com. They are both killing time at social platforms as their YouTube channel. It is a smart move sell