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Adidas is a brand that lead not follows the evolution of branding. They understand that the ongoing consumer revolution change the sport of branding. Checkout www.adidas.com/originals In 2008, adidas Originals inspires and enables consumers with stories of authenticity, creativity and individuality from the special part of the world in which the Trefoil lives. In the […]

The Indian car Tata Nano looks like an insect to me. A bumblebee doesn’t know that they can’t fly and Nano are going to fly out on the market global market. That’s nice. If I was Debasis Ray Head (Corporate Communications) Tata Motors I introduced this new car as a Bollywood movie al over the […]

Watch the artist Yosuke Yamashita playing a burning piano. Then answer the question: Will he give the piano artistry the same success factor that Tonya Harding gave ice-skating? It would be interesting to see them perform together today at World Figure Skating Championships. I can imagine Yosuke playing on a burning piano in the center […]

Last evening I saw Shen Yun – Chinese Spectacular a show that was my first trip to China. It was unreal, just as I image that a trip to China is going to be. After the show I was interview by national Chinese television and they asked what I thought of the show. My answer: […]

They think they own their brands, but they don’t see that without consumers they don’t have a brand. So when brand owners don’t understand that they also have to be loyal they change the content of the brand. It’s like changing a mirror to a mirror that you can’t see ore want to see yourself […]

On this photo the innovator of the mobile phone, together with my mobile and me. Östen is a legend; he did get one more price at Competence Award (Kompetensgalan). In his thanks speech did he point out that before the mobile phone, was there only 1 billion phones. But now are there 4 billion mobile […]

In my first book I did write about how home apartment can ad hotel services. Now does the hotel takes this move and are having an boom in building apartment in and around their casino hotels in Los Angeles. Stars as Ben Affleck are a big reason for this boom. How doesn’t want to have […]

Read the Top 10 most popular posts for the moment. In only one day we got a new nr 1: Will Microsoft survive Microsoft? We also got new post on the list about Alicia Keys, Hackers, Mosquito’s, iPhoneCafé (free iPhones means traffic).

Big players don’t play fast. For Microsoft is the question about open-source is in my opinion: “To Be or Not to Be.” If Microsoft doesn’t change, they wont survive competition from open-Source. I think this is the first step but they need also to change they their DNA and brand. If Microsoft doesn’t change, they […]

Last evening was Alicia Keys performing at Hovet in Stockholm. Its clear that she doesn’t know how good she is. Why else does a world class artist hide behind around 15 musicians and 7 dancers that doesn’t ad anything to the magical picture of Alicia Keys? She has nothing to do with a B-Las Vegas […]