ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Video: Childish Simplicity

One of my most influential mentors is named Erik. Erik is 3 years old (1999). See a seen interviewed I did here with him. Don’t lock up your creativity. Think of what a child would do. A child sees opportunities with wonderful ease. Let this positive energy createa stimulating rush of creativity. Thanks to Erik […]

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Now this blog got over 500 posts

Did start blogging 2005 and I have to say that the most fun thing with the blogging is the offline effect. I mean the people you get to know from the online world then develop a deeper connection offline, that’s great. My English has getting 80% better over the years. At the start a single […]

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Chris Anderson book: Free

Chris first book The Long Tail was a mega success. I do think he is one of the best business authors in the world when it comes to research. In the video connected to his Wired article: “Free! Why $0.00 Is the Future of Business,” Chris deliver a point that will stay here for a […]

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John Dewey: Learning by doing vs. Nike: Just do it

The magical words “Learning by doing” means a lot for the reality of life. I think, “Just do it,” by Nike is a modern version of the expression. The inventor of the original expression is John Dewey (1859–1952) an American philosopher, psychologist, and educational reformer. For Dewey, it was vitally important that education should not […]

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From anti-teen device to Mosquito ring tone business

Here is an interesting case in how a new product can attract both parts with the same service but with the opposite purpose. It started as an anti-teen device: The creators of a pioneering device that uses high-frequency sound to stop teenagers congregating outside shops, schools and railway stations reacted angrily today to news that […]

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Voluntary Complicity

People how search for a more simple life. They don’t like to buy things. And that’s why I did not find anything about their being on Google. They live their brand and don’t like to do things.

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Made to stick is now random

It’s now random that Randonhouse sticks out in the publishing world. They know how to make a pie and sell it slice by slice. Got a postcard today with a picture of a pie, and an offer that’s hard to refuse – buy a chapter/slice of the book Made to Stick.

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