When was the last time you did go to a shop and buy a CD? Well, time and behavior changes with the time. But the music industry doesn’t adapt and learn at the same level as consumer behavior changes. I do think it is because they are not driven by passion for what they deliver, […]

For more than a decade ago I did do an interview with a CEO of a growing plastic surgery company. When I called them they had an answer machine that where playing music and saying that we will answer soon. Nothing strange with that, but the music were classic and the female talking with and

The German soap opera Inga Lindström is unique in a lot of ways.  It is a filmed in Sweden with German actors talking German, but acting Swedish (in an German way). It is about life in Sweden in the way that Germans like to see Sweden, its function like a commercial mirror (what we like to see ore buy).

In next week are the premiere of “Pretty woman A/S” it is the theatre version of the success movie Pretty Woman (1990). The movie made Julia Roberts a superstar now in the theatre version is going to be real prostitutes. The actor that plays Richard Gere are going to go out of the theatre with an film camera out on the streets in

Yesterday I was at Tendensdagen, one of the leading seminar days in Scandinavia. The day started of with and speaker that did know how to provocative and deliver points in a way that shocked the audience, professor in innovation, Alf Rehn from Finland (free download his book The Scholar’s Progress). We have never ever seen a speaker from Finland act

A lot of brands are today creating their own media channel. A high prices car brand as Infinite are now building their brand by producing their own Infinite magazine that they call Adeyaka that also got an website connected to the message, on Adeyaka.com. The magazine looks really good, like a design magazine, however the content

Read the Top 10 most popular posts for the moment. New nr 1: The iPhone conspiracy. Read seven more new on the Top 10 posts.

This week I was Keynote Speaker for the Belgian Direct Marketing Association. The topic of the seminar The Revenge was: The Impact of Social Media on Direct Marketing. It was extremely well organized with good speakers and Belgians best bloggers involved in the seminar with online discussions. Like this blog post: Entrepriseglobale.biz: “Si vous n’écoutez pas votre marché, votre

If advertising was a brand we been in trouble. And indeed we are in trouble. Stephan Loerke, Managing Director, World Federation of Advertisers