ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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All cultures builds on reward and punishment

After study cultures in many years this is what I think is the basic source code. It is the balance of reward and punishment that is the basic code for all cultures. It is the same in nations, tribes/fans ore a company. It could be compared with “11110000” in computer codes. Instead of I write […]

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Download a New Sweden from Almega

Safety is a big thing Sweden. Only take a look at Volvo and Saab. Same attitude goes to the workplace (we do have some moose’s in Swedish organizations, as well as in traffic:-). Everything is changing today and. Our labour market needs to develop more flexibility. This project are in many way a ONE project, […]

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Survival instinct drives business demand

The more I read the more people I talk with, the clear is the picture getting. Did see it started to grow strong in the end of last year “the driving force behind al of this was the growing need for tribes and strong need to find the survivor tribe in a world full of […]

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eBay tribe building at Email marketing conference

1964 did my mother run a salon in this hotel where I am speaking today. My father was a customer living here in The Elite Palace Hotel that did opened up in 1958. They did meet and I was born in 1965. This was not only my opening line as a speaker and moderator but […]

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DVS a young stupid brand

Nothing wrong being stupid in a smart world. Being young often means easy to be wild and creasy. Did find this company DVS that are doing most of the things teenagers and street people like. It is worth to check out the site, DVS. They are really good in building communities around the sports and […]

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The Floor is Upside Down

Look down at the floor. Can you tell what brand it is? The difference between a name brand anda copy can only be seen on the underside where manufacturers usually put their logos. Off-brand copies are so good today that the name brands’ marketing only serves to open the market for the competition. The consumer […]

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ONE lecture for 350 entrepreneurs in Landskrona

Today I did hold a lecture for 350 entrepreneurs in Landskrona at the high school Justus Tranchellgymnasiet. The whole seminar was arranged by one of the student Sara Priscar (a talent and powerful person). One massage was how young minds can change old managers to act in new ways. It was a lot of fun […]

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A new coffee for woman only

Did have an interesting meeting yesterday with businesswomen from Italy. My impression of the situation in Italy (and the rest of the world) is that female consumers need more acknowledgements. Men rules most of today’s leadership in business, but at the same time is the Kingdome of the consumer world ruled by the queen. Al […]

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The ECOnomist – The world is no longer an unsinkable Titanic

In this number of The Economist we see how green money is big money. Economic power needs to focus on this before we end up under water. Until we solve the problem I suggest that one of the mayor business magazines address the seriousness by changes two “CO” to capital: The ECOnomist – this will […]

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