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In a most to read article “Bloggers for hire” by Stephen Armstrong are a scary picture painted: “…companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny blow, unable to hit back but sure that, at some point, damage was being done.” That is not the scary part […]

”The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.”Internet World ”In order to succeed, a company must have customers on its side. This is why every manager should have a copy of ONE in his or her bookshelf.”Shortcut Magazine (Rating: 9 out of […]

Did read the new book Made to stick, by US authors Chip Heath and Dan Heath. Published by Random House and will be out January 2007. The book “Made to Stick” has the potential to become a bestseller, because it stick’s into your mind. It nice to see how the value of a good story […]

A cool design for me lets the consumers be a part of the design. “Tune ’n Radio is a basic fm-radio which you have to finish yourself in order to make the product functional within your own imagination.” Wouter Geense The not so cool thing is that the designer use copy writes on the picture […]

I get a lot of god stories from costumers. This got to one of the best.Lets call him Carl how told me this story. Living in a small town in the country part of Sweden. They decided to give a smaller broadband the commission to deliver broadband to al households in their small town. The […]

We are ONE they say and they mean it to. It could not been more ONE, and first when I did see “We are LondONErs” al the most of the billboards in London I thought it was for my book…but it is the Goverment London doing ONE and that is even better. “Who are the […]

Companies now have so effective mail filter for blocking spam, the sad thing is that they use them to block unhappy costumers. When I should email the first chapter of my ONE book, I did get this respond: ”MailMarshal (an automated content monitoring gateway) has stopped the following email for the following reason: It believes […]

Sadly most technical innovations are focusing on men, but it not always the one writing the history that makes history. This Friday I got went to the exhibition The Inventions of Women. The Super Woman that I did go with is only 87 years young and full of innovation energy. Her name is Elisabeth Linderoth […]

With a panic for more books I am calling the big transport company X now. Waiting for more ONE books (they have sold out in Sweden and UK). The reason is that I will go up on stage to hold a lecture today. Here is the answer I got in costumer service, why they don’t […]

Business legend Jack Welch old rules “Shareholders rule explains” is now changed to ”The Customer is King” for CEOs how like to stay in business. Read more in the article “Tearing up the Jack Welch playbook” by CNNMoney. “Once upon a time, there was a route to success that corporate America agreed on. But in […]