Blog
Johnnie Moore did read ONE
“If I were a marketing director, it’s the sort of book I’d dish out to my colleagues on a Friday night and say, ”Let’s talk about this on Monday.” Read Moore about what the MasterBlogger Johnnie Moore does think about the ONE book here.
Five steps to become ONE with your consumers
What is more direct than to be ONE with your costumers? Here is five steps to start working towards becoming ONE. 1. Don’t be an Anti-brand The brands and elite of the business world are today’s aristocracy. Consumers have started to rise up and demand their fair share of what they have helped to create. […]
Secret Service vs. costumer needs
It is a really good name Secret Service for doing Secret Service. The problem is that other companies are doing the same. Offering Secret Service that costumers can’t find. Most big companies have in my experience around 7-25% Secret Services, what I mean with this is that they don’t connect their services with the consumers.At […]
Is Sweden a Disney Land?
Spending this a summer home in Sweden was really nice; since I cant remember a more sunny summer. It also interesting to talk with tourist and guide visiting friends, they always see thinks I miss for I live here. Outsiders are not home blind and see more dimensions of the same thinks you miss because […]
When will Xerox translate languages?
Today you can choice between if you like to have it in color ore scan it on your Xerox. But wouldn’t it be great if you could translate to any languages when you make your copy and get it out on paper (ore scan it to your computer). It is not rocket science, you can […]
Book review of ONE in Brand Strategy
“You will love this book as well. But only if you are prepared to open your mind, and take on the wealth of ideas. Like fellow thinker Edward de Bono, Engeseth likes to provoke and generate a reaction.” Brand Strategy (download the whole book review of ONE).
Is Google losing it?
ONE of the strongest brands on earth is sadly getting in the “to big club.” In the latest number of the magazine Brand Strategy (issue 205), are they reporting about an warning form Google not to use their brand name in an wrong way! They don’t want it to become generic (can passion be generic?). […]
Free download of my first book: Detective Marketing
In my first book I focus on how to increase creativity in business. It open-end up a world of contacts for me, now I like it to rich you to. Did get this from India this weekend: ”We need folks like Stefan Engeseth to confront us with radical ideasthat help foster out of the box […]
Roots has no color
Did meet today with Chief Oren Lyon, he is also a Professor and a legend. His by far ONE of the most wisdom person in out time. Oren has an open mind and chares his knowledge like few people does. Many see him as a spiritual leader that spread goodness into the world.When he explains […]
Can the Sex industry fight for the forest?
They are wild and some think creasy, and they are making love onstage at rock concerts. And they are from Norway and call them self’s for “fuck for forest.” By using live sex they want to save the rainforest. I would like to see a knockdown when good wins over the bad parts of business […]