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One place where they now how to inspire new consumers is in Las Vegas. Rumor says that they let them win so they can’t resist the game of consuming “the game of losing.” Same thing is for other consumers but they never got the start of winning as does in Las Vegas. It as sounds […]

Read a really good article with focus on innovation (Apple) and management by reporter Jorge Nascimento Rodrigues. Full story, translation. “Swedish Stefan Engeseth, most recent of gurus of management that they had come of the cold, after the two ”bald spots” Kjell Nordstrom and Jonas Ridderstrale, of the Stokholm School of Economics.” Gurus Online & […]

This morning I drank a cop of coffee that tasted more than fantastic, it was the Spanish brand Marcilla with the coffee sort “Gran Aroma Mizcla.” The taste was so good that I did see an opportunity for a global advertising campaign for the coffee. The concept I see is for television but can be […]

This week where the Scandinavian Superjam hold in Stockholm. There where dancers from Scandinavia and USA and Russia breaking it down. It is interesting how the hip-hop has grow to a hole culture with an global tribe that are growing in different ages and places around the world. I use to do a breaking in […]

With al beauty focusing in our society it a need for a change. There is a market for used things even for used relations. It is no bad to be a brand also a market for ugly things (beauty is coming from the inside). Too little fun and buzz on the date sites, with generic […]

Companies span the entire range from ONE to customer-oriented to companies that can’t even be bothered to answer the phone (insurance companies and banks, consider yourselves warned). Where does your company place? How ONE is it? Here is a ten-step test you can use to see how well prepared your company is for the coming […]

I wish I got the time to write al my book ideas but I don’t. Most of creative work is what I call “the art to see” and here is something for you to see. A hot bestseller right now is The Game by Neil Strauss a dating book for men in which the secrets […]

In the war industry they build brands to scare. They attract buyers by building scary brands – F16 is not only a war aircraft its a brand that scars its enemy of to back off. The fear factor also work for brands as Harley-Davidson. The fear factor in branding is working like a magnet (the […]

A company that has managed to make the product its spokesman is Apple. The company’s computers replaced the square, grey, box that was once mandatory for all computers with unique modern design and vibrant colours. The computers gave consumers personality and colour. In return, consumers gave Apple enthusiastic fans. I have had an Apple since […]

Summertime and swimming is a good combination. Swimming and bloging is perfect combination in my experience. What I mean is that when I swim al my creative thinking is so good processed, that swimming save me time. After swimming an hour, I have at least one weeks work done. Don’t tell this to my consulting […]