Every child that is born in Siena is a consumer and part owner to the MPS Group. Consumer founded this bank in 1472 together with government that was not satisfied with the solutions companies at the time was offering the people in Siena.If companies don’t need consumers, consumers don’t need companies (or their products and […]

Let the best writers, editors, filmmakers, musicians and debaters create the content on your website. Let your customers help build your business. They will create value for themselves, you and your shareholders. Stefan asked me to write a list of websites where we can all be person of the year. Join the revolution… 1. WordPress

Never before have I seen so strong need to build tribes as 2006. People have build tribes around symbols, manifest, rituals and brands, hate & love ore anything (happy tribe around the Christmas tree). The person of the year 2006 was for Time Magazine YOU – I think the driving force behind al of this

[New, bigger and updated version of ChapterONE! ] [More pages and illustrations!] Free download the first chapter of ONE here! Spread it: http://www.stefanengeseth.com/uploads/chapter_one.pdf

YOU are a revolution and now is your TIME. “Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There’s no road map for how an organism that’s not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us

In extreme sport you try your limits. It’s the same with “Extreme Branding” by taken your brand to places it never discovered before. This will expand the limits for business. ONE way of doing this is letting consumers using your brand as sport fans use a mountain bike – they drive with it. And then

Normally you want your umbrella to protect you from rain. But stars have to protect them self’s from hungry photographers. With this idea of a colored ©umbrellas they can protect them self and letting the photographer now that they are © persons. With a transparent ©umbrellas they can promote site and brands together with the

Companies strive for having loyal consumers, but what’s in it for the consumers? At the place where I go swimming I did try an idea for a free year now when I am the third generation consumer. The person behind the desk was kind put did not get the point. Then I explained my first

Last week I was visiting The Netherlands for 3 days and did take 160 photos! The reason I was there was for holding a lecture. It is amazing that what ever I did take a picture anybody watching it could tell that it is from The Netherlands. How many other locations in the world do