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In my first book Detective Marketing, I did write: “The grass is always greener on both sides of the hill.” Today is consumer power growing so fast that I would like to ad “grassroots don’t mind the hill.”

If you sell cameras, for instance, you’ll sell more close to where there’s something to photograph. Kodak should really create more Kodak moments: the Spanish steps in Rome, the Eiffel Tower… A tourist destination is rated by the number of photographs taken by tourists, which drives story-telling back at home. India doesn’t have that problem […]

Exactly that is the feeling you get as a consumer, when you give positive feedback to companies. They only respond on feedback to consumers that are not satisfied. When companies only give unsatisfied consumers good feedback they create a negative ground for their corporate culture. If the customer is not let inside, there is a […]

This show is not for kids, more for wild animals. You most check out this film clip. Probably the show is not maybe for your kids.

Many CEOs say “ONE sounds great, but we have so much work to do just trying to live up to our promises to the consumer that we can’t afford to think about the future or taking the next step with our customers.” It’s a bit like living in a rough neighbourhood and putting on a […]

Read Y.A. Pitalwalla article Hollywood vs. Bollywood in Fortune Magazine. The reporter has a great feeling for combing numbers with the fact that Bollywood is developing fast. Personally I think it will explode when stars like Julia Roberts, Brad Pitt and and some other Hollywood stars start to act in ONE Bollwood movie where both […]

A local newspaper should be as a mirror where consumers can see themselves. That is the reason why I like the name of the newspaper Mumbai Mirror. But where is your ONE local mirror as a newspaper? And where is the New York Mirror, Moscow Mirror, Dubai Mirror, Stockholm Mirror and so on… The local […]

Business Week (Asia edition) have “China design” as cover story.Sony had problem to connect to young Chinese so they went out on the streets of China to get ONE with the consumers they wanted to connect to. If the product is consumed on the street,should not management be there to? What else brands do you […]

Last evening at an Indian version of Oscars Award I talked with a gentleman from the army. On his business card they had their manifesto “DO OR DIE.” That is a bit stronger than JUST DO IT, but at the same time it conveys different values. The DD Awards 2005 was more than different from […]

Some thinkers will always be a part of eternity; Peter Drucker is one of them.Sadly after 95 years he left this place on earth but others will procede his lifetime work. At his last year I listened to Peter at one of his lecture and one of his messages was probably the best management advice […]