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I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused? This new restaurant could make everything that you wanted in 20 minutes! “Food in mouth” should fast turn into “word from […]

Gillette has also planted an RFID in some of its products and you may just get an email from your razor in the near future telling you that you need a shave. This isn’t science fiction; it’s corporations using technology unwisely. Today, there are a number of anti-RFID hate sites such as spychips.com that publicly […]

Never before have the 1970s been so fully documented in television, music and fashion. It is in my opinion the most important time in modern history. It is full of humour and craziness. Therefore it should be protected, to always be alive in the future. If we start ONE project to relive the 1970s every […]

Bono has become a rock & roll angel that not only sings; he makes a difference in the world.But what if he should talk more with the devil in his struggle in the Evil vs. Good. Than he could get more effect out of his contribute to make a diffrens. If Bono sings for the […]

Did ask Jack Yan an fashion expert in New Zeeland and also the founder of an international fast growing fashion magazine Lucire and CEO, JY&A Consulting . This question: How ONE is the fashion industry? My friend David Freak, of the Freak fashion label in New Zealand, is known for recycling fashion and showing them […]

In the post “Extreme Customer Evangelism” gives a good example of how fans are producing new episodes of Star Trek. Instead of Made in China ore Made in company it is now Made in fans… Why don’t the film industry always make movies together with there fans. If the original actors also was in this […]

They don’t communicate to your senses and give you the real Christmas feeling of memories and happiness. Christmas tree should and could smell Christmas. Brands that don’t like to be like a fake plastic Christmas tree can learn how to be real in Martin Lindstorm’s new book Brand Sense: Build Powerful Brands through Touch, Taste, […]

This blog post is in Swedish (an exception). De kritiska rösterna runt UD höjs för var dag. Det har nu övergått att bli en egen ”Regeringssåpa” utan slut. B-skådisarna i huvudrollerna saknar ofta empatisk förmåga att förstå att folk dör på riktigt i denna långa såpa. Detta avsnitt i regerings såpan bjuder följande scenario. Vår […]

Ditto a webpage with 500 million pictures, check it out.Please find me ONE picture where consumers can see them self in the company.

To make it more likely that a company can sow the right seeds of consumption, the company should make those seeds part of the offer. Naturally, there must be something in the offer for everyone or “I love my Toyota” can very quickly become “Don’t make the same mistake as me”. Getting customers to send […]