Old ore new management will listen to $80 billion: “Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the […]

Every wear there is a full day marketing seminar in Sweden called Tendency day. It is full of speakers from around the world. In Sweden we like fun speakers but if they don’t deliver “value for business” they fit better at the local pub. A speaker that delivered business values was Niku Banaie from Naked

Management that not is focusing on their history is more future oriented. They have more time focusing on how to become the original for consumers (there is a big gap to fill when big companies are to stiff to listen an develop). Copy brands will soon deliver not only cheaper product, but also a better

Well maybe not the hole but yesterday Google purchase YouTube.com, what’s next MySpace.com? Nothing wrong with big is getting bigger. Most time it loses its underground power with a big owner, but Google has a lot of good “rot values” in its brand. If Google works closer with consumers and less with technology they could

In a most to read article “Bloggers for hire” by Stephen Armstrong are a scary picture painted: “…companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny blow, unable to hit back but sure that, at some point, damage was being done.” That is not the scary part

“The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.”Internet World “In order to succeed, a company must have customers on its side. This is why every manager should have a copy of ONE in his or her bookshelf.”Shortcut Magazine (Rating: 9 out of

Did read the new book Made to stick, by US authors Chip Heath and Dan Heath. Published by Random House and will be out January 2007. The book “Made to Stick” has the potential to become a bestseller, because it stick’s into your mind. It nice to see how the value of a good story

A cool design for me lets the consumers be a part of the design. “Tune ‘n Radio is a basic fm-radio which you have to finish yourself in order to make the product functional within your own imagination.” Wouter Geense The not so cool thing is that the designer use copy writes on the picture

I get a lot of god stories from costumers. This got to one of the best.Lets call him Carl how told me this story. Living in a small town in the country part of Sweden. They decided to give a smaller broadband the commission to deliver broadband to al households in their small town. The