Blog
Do you have the balls?
When filming a Sony commercial they did throw out 250.000 multi-coloured ’superballs’ bouncing down the streets of San Francisco (film clip). Why not let the balls be captured by 250.000 consumers/Sony fans? Then they could connect every ball with an offer to buy a new color full screen that they are promoting. This idea would […]
Secret Service is in your printer!
Do you know that every paper you print has a secret tracking cod? This tracking mechanism is the Secret Service version of ”barcode consumers” embedded in their printouts. Why does not Xerox Printers instead print out heart at Valentines Day?Printers all look more or less the same and have more or less the same features. […]
Evil vs. Good
It is only when evil kisses good that a new world can be created. Evil contains power and know-how. If every bullet fired in the former Yugoslavia had been a seed, the region would have been a rainforest to stroll in, instead of a mass grave to cry over. Evil vs. Good is in good […]
A CEO that likes to put customers ahead of investors
”In my marriage, my wife’s happiness is an end in itself, not merely a means to my own happiness; love leads me to put my wife’s happiness first, but in doing so I also make myself happier. Similarly, the most successful businesses put the customer first, ahead of the investors. In the profit-centered business, customer […]
Big boats are like big company’s heavy and need very much fuel to move
In future it will be possible to move ships across the oceans by using the wind. The company behind this dragon innovation is SkySails (film clip). Boats could save 50% fuel by using the wind. How much would big heavy companies save, if they use the “consumer dragon” (consumer power)?
Is consumer focus to put your head on the rails?
Many CEO I meet tells me that they stay costumer focusing, by putting their head on the rails. That is a good think to do, but what if the consumer trains is “consumer power” and it’s only a 50% chance that you are looking in the right direction (the blind spot is big when you […]
Who needs brands and companies? Not us
More and more, customers around a company are organizing themselves in such a way that the company is no longer necessary. Let’s take a hypothetical case: buying a car. A car is like milk: it can be produced just about anywhere. The difference between different makes of cars is the degree to which they are […]
Today Audi is lunching “Audi TV- channel”
Brands are becoming increasingly global and anonymous along with their products. SAAB has melted into GM, Volvo into Ford and Volkswagen has photocopied itself into Skoda and Seat. The products are becoming generic as they lose touch with their identities and origins. Quality is no longer as strong of an argument as the difference between […]
“Levis YOU” – New jeans that exploding with your creativity
The jeans market is continues to grow with even more styles and colors. When I talk with the sales people in clothing stores they say that the variety of jeans is directly related to consumer demand. Years ago, Levi’s made jeans so popular that they even made the cover of a Bruce Springsteen album. But […]
What do Tesco, Letterman and IKEA have that others don’t?
When the customer sees himself in the company by participating in defining a service, a product or personnel, the conditions for ONE have been laid down. Participation is based on a genuine interest for the customer, not empty corporate promises.