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     Some fans to companies are doing fans-tattoos, fans-sites and fans-blogs. Others are producing new fans (read kids) and name their son Google-Kai. The best thing with the name is that they never need to search for there kid…     Around great brands is fans now building their tribes. How own there passion […]

When consumers have a story, good ore bad to tell they never ever more need to stop spreading it around. They can do so forever now when gravestone becomes with a flat screen monitor that plays a video of the person’s life and their consumer story forever.It sounds creasy but maybe your next blog comment […]

The big company didn’t listen to an unhappy costumer in China. He was creative and made an event, first he beat up his Mercedes-Benz then he pull it around with a donkey. The story got really big in media with covering photos and did cost the brand a lot. If the company was ONE with […]

Billions are invested to into “sky cars” project in many places. It is a smart idea to have transportation in the sky. But why does the design look like computer graphic? Open source should be open space and include the nature in design. Here is an idea to ad nature in design: Why not do […]

One-to-one creates distance in the form of “us and them”, separated by a mental wall. You can see development from mass communication (figure 1) where the same message is broadcast to everyone. The next step takes us closer to the individual’s needs (one-to-one) where every relationship is more unique (figure 2). The next mental step […]

See and listen to a party in North Korea that was both beautiful and scary at the same time.

Two businesses that have succeeded in creating good local distribution are insurance and cable TV. They have managed to sell their services directly to employers and landlords. A slight rent increase pays for the extra channels. Why couldn’t the same sort of increase pay for stocking the laundry room with detergent? So why not offer […]

Big companies like FedEx spend millions to get new customers, but when they get them, often the fun stops. Unfortunately this multi billion company didn’t appreciate Jose Avila’s discovery. He used FedEx so frequently that he had about 300 of their boxes lying around. He put two and two together: I have boxes and need […]

In the advertising industry consumers start to change things around. They are now by them self-creating the best advertising. In Adrants you can read “Advertising highjacked by consumers.” Even Ad Age reports on the revolution. How would you like to take part in the revolution?

There is a demand for a new player on the computer market. Today’s big computer brands are having big groups of unsatisfied consumers. Who will take the open source position and deliver costumer satisfaction? The new brands DNA most be ONE with there consumers. Demand will provide costumers with a new player, who will it […]