In a time when people look for new leaders they express it in different ways. One-way is to do a new dance: Ghost Riding. It is danced like this; you drive your car slowly then walk out of it and dance around the car. At the same time the car is slowly moving down the […]

It ONE of the funniest version of BONE you ever heard singing. It is an must see video, so turn up the sound: See it here Jaffe cool blog Jaffe Juice.Don’t think you will see Bono laughing al the way to that bank.

The band Beck did perform and show their new CD in CBS Late show. Nothing new with that but this time it was more than an original CD. The Beck cover is design so the consumer’s can customized the cover. It is done with a fun attitude (that will make people talk about it. So

I am an international speaker and author from Sweden who will be in New York in January to meet with media regarding my latest book, ONE – A Consumer Revolution for Business. The book has sold out in Europe and is widely distributed in Asia (and it is relevant to the American market). Ranked among

In one of my favored series Evertbody Loves Raymond, they have a sofa in his parent’s house. It can sound silly but I can’t stop thinking of the sofa cover in so many families home (why by something that you don’t use?). I think this is the case with many products for consumers, they shop

One of the best think with blogging is the people I get to now and Trevor Gay is one of the nicest person in my blog world. He is now releasing his new book: “I wanna tell you a story is a perfect example of the importance of storytelling in the leadership and management of

Read a good interview on Creative Match about ONE.

Sadly most criticism of America as like the American brand Heinz is working, first nothing then al of it is coming. Too many people are criticizing America and are not seeing al the great things that are coming from over there. That’s why I did read the book Made In America, it was a really

Most consumer values are as creative as the barcode on the product. Visible consumer value can “feed the story” and spread it to other consumers and media. Normally are does stories based on user experience but what if everything a company does should be based on an open story where the consumers can “feed the