Blog

In India the culture is stronger than any Brand book in the world. That is the reason for why Worldwide CEO of Lowe, Tony Wright talked about the colonial corporate and that its time is over at his lecture last week in Mumbai for the AAAI seminar. Not listen to and understand a strong and […]

A branding magazine that looks as good as it feels. Take a look at their new site Contagious Magazine and check out the latest news on branding to get inspired as I do. One of my favorite authors Martin Lindstrom is writing for them.

India is an incredible land full of incredible people. I had the opportunity to see most of them in the audience of AAAI yesterday. The audience consisted of 550 Indians. They were enormous enthusiastic about the ONE topic and the coming book. They where enthusiastic because of the fact that ONE is a solution for […]

In the new movie Flightplan does actor Jodie Foster lift the acting to a theatrical level. Why not make this great movie into a theatre? It would be great if it then could be played in an airplane! It would be good if Boeing was brave and sponsored it with a plane, landing at Broadway […]

I love reading books and is always looking for good books to read. With Google print it is easy.Maybe they have children’s book for the Google kid?

The France the revolution will always be a part of their culture. That’s ONE strong reason why 20 towns are on fire around Paris today. Around the world millions of consumers are revolting against big corporations who won’t be happy having fire around there headquarter (but will soon have it if they don’t open up […]

The safety development of cars has been as primitive as experiment on animals (how needs seatbelts they told consumers?). We did not see the lies that the car industry gave human-animals. Today consumer power stops cruel experiment on animals for animal kingdom has a transparence that sees and values life with blogs and your voice. […]

How much does their consumers spend on Coke? At least, billions of bottles. If Coke stop doing advertising as a monologue and involve their consumers they could get free advertising for more than $100 billions. But then they need to be more innovative and tap into the evolution of business consumer gives. If Coke doesn’t […]

Italian super star Eros Ramazzotti hold a concert for 100.000 fans at Stadio Olimpico in Roma. In the old days the audience use there lighter to contribute and be a part of the concert. Today not so many smoke, so they used their mobile phones. Eros told the 100.000 fans to put on their mobile […]

When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get things moving go to this blogs win-win marketing or content & marketing thoughts (by Singapore’s guru Manoj Aravindakshan). Happy consumers are […]