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Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The initiator Dee Johnson showed that people could help people; by making the right things happen.

Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how Apple can change bad headlines to good – by dancing! Professor, Lawrence Rome at Pennsylvania University has developed a backpack that […]

Today the consuming media is changing faster than it is developing. Consumers of media are now more than ever influenced by the development of the evolution of journalism. The saying “what you see – is what you get” have for a long time been a selling point for companies, but today this saying is also […]

That was how Lionel Richie did sing it in “Three times a lady” a long time ago. Today numbers in studies shows that women in some way influence entire 80% of consumer purchases. Still today’s management is for the most one gender. A good start for today’s management could be to read the book Don’t […]

Did hold ONE lecture in Brussels at the 28 September for the members of The European Association of Communications Agencies (EACA). The audience was enthusiastic about the ONE topic and the coming book but ONE advice in the lecture did shock some advertisers: • Stop hunting consumers & start to involve them. The day after […]

Apple must realize that the consumer truly is the King when many consumers converge at the same place on the Internet. Instead of engaging in “brand wars”, Apple should involve their consumers in their daily business. Consumers buying the new iPod are complaining on the battery and on the quality of the iPod. What Apple […]

1. Hire people who have different talents than you. 2. Install a random control in the elevator so that everyone ends up on the wrong floor. Get a head start by pressing the wrong button today. 3. Exchange calendar with each other. 4. Bring your children to work. 5. Invite your customers to participate in projects […]

Some of the smartest business thinkers — Made a book to make a difference. It is the big thinker Seth Godin that started the project and al benefit of all author royalties going to charity. Why don’t you do a big Moo and go to The Big Moo.

A transparent market will never, in the long run, be able to accept corporations behaving like sharks. Before, neither consumer nor company has been able to seen the effect of consumer power. Modern research has shown that one of the most important factors in influencing a company is through informed purchasing decisions. Although the effect […]

Sadly headline after headline are screaming the same thing. • 100-mile traffic jam as one million flee • Houston packs up but can’t move out • 3 million people in traffic jam People suffer but why not then use both sides of the road to the same direction? So people can get out faster? Please […]