Blog
To see and be the big picture
Southern Sweden a secret paradise is now discovered in the new book “Cape Scania.” I was at the book release party yesterday in Malmö “the capital of Scania”. Most people don’t know where Scania is but it is there Absolut Vodka have produced in medieval village, Åhus. Absolut Vodka is a super brand build by […]
Put a barcode on yourself
You can put a barcode on yourself at Barcodeart.Is the price right?
Is Apple the only religion with a locked church?
It is sad that a company that is innovative when it comes to products should be so stagnated when it comes to dealing with inputs from its customers. What Apple don’t need to do is sue their fans, as they have done in the past. Passion can turn and burn. Why can’t they use Apple […]
You don’t need to be Michael Moore too see Mickey Mouse in the Bush
One of Michael Moore’s latest projects is about the drug industry. Moore is examining the drug industry and the ethics of the drug industry. Today drug industries have a reputation to not save the life’s’ of their customers but also take their life. The man who showed us how to see Mickey Mouse in the […]
Uglier male models are wanted
To sell or not to sell alcohol is the advertising industry’s moral question. A company producing liquid for women has been trying to address this issue of moral and show the world that they are taking their responsibility. Their solution or contribution to making people buying less of their alcohol is to make ads with […]
How ONE is your market today?
Take a look at the world around you and your market’s place it. Since your situation is unique, the fields in the illustration have been left blank. The diagram has two axes: one is how far x is from his customers and the other is how market-oriented the company is. Plotting these two coordinates helps […]
You can sell anything at any price with the right buyer
There are people that collect just about everything, even business cards. This makes transparency the world’s best gallery where people of all interests can meet and exchange experiences, goods and services. The world’s most beat up car can become a classic on the internet and companies built on transparency such as eBay , can help […]
Who sits in front and steers? Who sits in back at CNN?
Travelling together creates common interests. Today’s media isn’t as fast as the Internet, but if you’re on the same bike, you’ll both get there at the same time. Mass media lives very much in the here and now and as such is changing rapidly to keep up with it. Internet and blogs increased both the […]
To play with timing + the value of the product + context
When the NHL strike of 2004 had gone on into 2005 without a solution in sight, economists pointed out that the effects of the strike could be seen in the national economy of Canada. Entertainment is big business and when the fans are deprived of their experience on the stands, they go over to other […]
Transparency can sink unsinkable “Titanic” company
Consumer power has also become a major component in the increasingly sensitive stock market. Positive buzz and enthusiastic consumer support can raise stock prices. A few percentage points can mean billions of dollars for many companies. Three examples of companies that float well with their customers are Dell, Amazon and EBay. In today’s transparent market, […]