ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Don’t miss #stockholmmediaweek

StockholmMediaWeek is one of the media sector’s largest annual events – a popular forum for the Swedish media industry to discuss the most interesting media issues of the day. Advertisers, media owners, media agencies, communication consultants, advertising agencies and brand consultants meet for two jam-packed days, full of new impressions, perspectives and insights.Stockholmmediaweek.com (18-19 May)

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Is mighty #IBM swimming with #Sharkonomics?

Mighty consulting corporations as IBM are using shark language in their  presentation material: Can you see the competition coming? …they’re hard to spot until they’ve taken a chunk out your flesh. Source: Redefining Boundaries (2015). Report study by IBM’s Institute for Business Value. It’s great to see that mighty IBM with over 400,000 employees worldwide […]

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@PaddleYou: A fresh, modern spin on the classic game

I love playing table tennis, it’s exiting to see how this old classical sport are innovating. Social sport vs social media = make sense. At Paddle You and in there excellent copy below are they showcasing how to refresh a sport into a new level: Table Tennis Nation is table tennis for a new generation. […]

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