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StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Top 10 most popular posts – Updated: 6 July 2015

1. Alpha female vs Brand positioning 2. Teaching top managers humility – by putting them in shark cages 3. 600 car dealers in standing ovation 4. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 5. iCEO: How managers can be replaced by software 6. The benefit of living on the […]

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iCEO: How managers can be replaced by software

An interesting article in HBR offers a disruptive thinking for managers, by replacing them with an software.Computers are today more creative than we can imagine, what I find specially interesting in this article is what would happen if management is done without any emotions.Why? iCEO can make decision without being to emotional about it, a […]

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Alpha female vs Brand positioning

Many brands specifically want to address women with their products and services. They could be more successful if they focused on the trend setting women in the given market segment where they want to position themselves. And this needs to be done with a deep understanding of the values and needs of that particular target […]

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