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Recently I attended a lecture with Communications Director Merci Olsson at National Geographic Europe. Merci used to work for The Nobel Prize which was established in 1901. National Geographic was established 1888 which makes it older than the Nobel Prize. And Merci is much younger than the brands she works for. In the lecture I got […]

By using smart Ph.D. students as models are Betabrand creating buzz. Everything is psychology and since there models are smart the effect is that they starts to get smarter consumers. I call this mirror buzz (what you send out is what you get back in sells). Betabrand, an online retailer of crowdsourced clothing, just launched […]

I like to start an discussion in your company/ friends with an question: Attack and defense scenarios effects in long and short term on brand- and business performance? Inspiration can be found in sports, military and at Sharkonomics.

This funky poster is designed by Paper Jam for my lecture at Swedish marketing associations in Gävle, MiX. Also holding a speech in Stockholm, MiS (sponsor: Smurfit Kappa Onwell) and Halmstad, MiH. This is a trilogy in Sharkonomics lectures around in Sweden, and to celebrate it I give out 15 free tickets for those who like to bite […]

1. #H2H by @bryankramer 2. Small US agencie Sköna use Swedishness to grow 3. Strength is a weakness, if not used as a strength 4. Facebook Valentine gift to 1.23 billion users 5. @ThereseGedda: Don’t sell yourself short by not putting your full effort in 6. Sharks tweets on twitter 7. Do not miss Seth […]

Sharconomics represents something new and mind blowing… Forget strict flowcharts in favor of a hyper fast, streamlined projectile with a hunting instinct and a sharp teeth smile by the grace of God.MiG-News (pdf), text Catharina Perlenius, No. 1, 2014.

Don’t sell yourself short by not putting your full effort in. If you are afraid of failure and going all in, realize that many chances are one-time things. There may never be another opportunity like the one you are facing, so give it everything you’ve got. Work to defeat fear of failure by doing what […]

Many organizations complain about their bad leadership. Interesting enough, some of these leaders that practice bad leadership with a purpose. That is, these leaders who do so have a hidden agenda. But bad leadership is perhaps not as bad as it sounds, at least not from the perspective of the bad leaders. These kind of […]

If you work with marketing, branding, leadership or anything else that have to do with any form of homo sapiens, do not then miss Seth Godin live lecture at Gulltaggen.Seth is an unusual business guru because he does not repeat the same points as everyone else, he find his own answers. I guess that is […]

Its more historical than we and Facebook truly can understand in presence. Facebook is adding a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.Huffingtonpost.com It is by fare an Valentine gift that will change our round globe into […]