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Watch Porsche is driving traffic by viral master birthday song on Youtube.

Watch Seinfeld George in Long Way Home. An creative commercial soap for City Gross.

Great authors write great books and every book by Emanuel Rosen is a must read! Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a new way of thinking about consumer decision making, which should help managers develop more effective marketing strategies.Absolutevaluebook.com by Itamar Simonson […]

When writing about a social media personality as Bryan Kramer it make sense to have a headline with a Twitter feeling. It started when I got an tweet from my friend @Kunal_Kemist in witch he sent me a link to an article by Bryan: There Is No More B2B or B2C: There Is Only Human […]

I had the honor to hold a ONE lecture at Oriflame (based on my ONE book) they are now lunching a new brand called The One. Elin Kling goes “one” with Oriflame, just as Stefan Engeseth might suggest.Lucire.com. Article by publisher of Lucire, blogger and branding expert Jack Yan.

Zlatan is amazing in more ways than words can play. Zlatans Volvo commercial is made by Forsman & Bodenfors, the most awarded agency in this part of the world. Together with Zlatan Ibrahimovic we have done a celebration to Sweden. It’s our country’s unique nature that inspires and challenge the people at Volvo when they […]

’Sharkonomics’ makes debut in Japan. Article by Johan Nylander, Swedishwire.com

1. Small US agencie Sköna use Swedishness to grow 2. Super trend 2014 3. Sharks tweets on twitter 4. Cannibalism in the the shark and business world 5. Does love sell more than sex? 6. Strength is a weakness, if not used as a strength 7. Relationship currency converts social skills into cash 8. Kobe […]

Sweden is famous for its super brands, created with a Swedishness culture. A small US agencie Sköna use Swedishness to grow, did find them in Silicon Vikings newsletter.Here is how they discibe there culture based on Lagboken: At Sköna, we implement the Swedish model. This means we don’t like hierarchy and we’re allergic to red […]