Blog

When I started to blog 2005 I was extremely dyslectic. Now I am not so dyslectic anymore – thanks to those thousands blogpost that I have been writing and readers been reading (I do understand that it has been hard to read them sometimes, that is why I want to thank you for sticking to […]

Recently in India I give an interview for Department of Management Studies, NIT Trichy. Students are open minded and are looking for possibilities. In our discussion we focused on the future of India. …what I don‟t understand is that why India is not producing any Superbrands and is exporting products outside India. I believe, may […]

This is a milestone not only for SAAB, but for the whole relationship between corporations and consumers. In August I bloged the following: Make Steven Wade a part of SAAB top management team. Now the dream is becoming real: Wade gained worldwide recognition as founder and editor-in-chief of the website SaabsUnited. Through his website, Wade […]

This week I attended a seminar called Stora Annonsörsdagen, arranged by the Association of Swedish Advertisers. This year many of the speakers were top managers, so for advertisers, it was a good reality check. Why? Because top management personalities are not impressed by advertising itself; they are rather measured by the end-result of advertising. I […]

The fashion industry need to go out of it’s ’fashion box’ and reach new costumers. This example from New Zeeland is excellent: The New Zealand fashion label took over the Victoria Park, Auckland branch of New World supermarket, with its models walking down each of the 20 aisles over six minutes, treating the public to […]

1. iPad + Boeing = Will make Apple iFly high 2. Guy Kawasaki´s book Enchantment is destroying resistance 3. The fashion industry is provoking animal fanatics to desperate actions 4. The Egypt revolution 2.0 vs The French revolution 5. BizSugar.com: Free sugar to small businesses 6. Testing iPad: Will Toys”R”Us buy Apple? 7. Why Barack […]

Everything is possible. You have to choose what you can make possible. Senior vice president, R&D Kajsa Lind, Cirkus Cirkör

Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). The day was sold out and full of inspiring speakers but I have to say that speaker Tom White, Strategic Director AMW BBDO was stealing the show with their award winning case for the Police in UK. The campaign was targeting attitudes […]

Social media is full of talented people how share their knowledge. Some spread in a more fun way than others: How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? Laurel Papworth, Socialmediatoday.com This “7 Levels of Social Media Engagement” is created […]

Only when we try the idea on for size and actually use it do we understand it. Seth Godin, Idea tourism