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Mopper is a Swedish innovation that now has the ambition to update advertising by including shopping. To make it happen they are teaming up with JCDecaux to get the advertising agencies to compete in a nationwide effort in Sweden Ute2011, the premiere showcase for Outdoor Advertising. In other words will Sweden mopping the world? Update […]

Watch how Finnari is moving their brand from stiff to award winning advertising. In this video are they showing how they build local credibility by working with local heroes. It is a good start to get consumers to feel Finnair.

Guy Kawasaki is one of the best practitioners of social media. In other words he is an extremely social person who knows how to extend his personality to become social online. After reading this new book Enchantment I understand that he also is an expert in “destroying resistance” – his personality is really hard to […]

Just had a long distance flight and got bored so I turned on the moviescreen on the seat infront of me. I Could not get the movie to start from the beginning, so I asked the stewardess for help. Her response was: “it is the last trip we are doing with the airplane – when […]

It has been a lifelong dream to discover the marine life. Finally I got my scuba diver certification (PADI degree). It means I can go deeper with my research, than ever before. Nature is unbelievable beautiful but at the same time so fragile. It is a bit scary to hear divers discuss where in the […]

Social media is global knoledge – diffrent langues and culture can speed up the evolution of social media. It is an hounor to be on Blogmidia8.com list of 242 free books on Social Media.

This week I held a guest lecture at NIT (India’s version of MIT). Previous guest lectures at Pragyan seminar: Prof. Noam Chomsky MIT. Founder Jimmy Wales, Wikipedia and Nobel Price winners. In other words it was an honor to be a part of this rich history of guest lectures. In the invitation they wrote the […]

For years I have been thinking about one question: are we homosapiens; Homstupido or Homogenius? We homosapiens think we are so smart. But practically we are living on an small floating and melting ice piece in the Universum. More, we are melting the iceberg by creating climate changes – Homostupido! At the same time we […]

In the French revolution the guillotine became a symbol for the revolution. Today Egypt has been called revolution 2.0 and the symbol of the revolution is Facebook. The inventor of the guillotine ended up in his own guillotine, apparently his invention was too successful… That is not what I hope will happen to Mark Zuckerberg […]

Did yesterday go to Stockholm Furniture Fair. Do not think it was so creative this year becouse: 1. To many furniture is not original it is more copy’s of design. 2. Designers adapting to mother nature on the surface does not make sense (green washing is not more green becouse it only looks sustainable). Did […]