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I watched Inception. It could have been a master movie but its clear that Hollywood really need some new talent. For some while ago I got an request to be sort of “marketing advisor” in a big movie production – it could have been a fun to do consulting for more than a year – […]

I read Brand it Like Beckham by Andy Milligan. Beckham did kick the boll and bent it around the defense. I think that could be an great way of score goal with branding, so I did read Andy Milligan’s latest book. Some of my favorite point in this book is: The world loves Beckham not […]

Being a big brands is the same as having fans and guaranty to have an % anti fans. For Facebook this is means new challenges. When more and more people are start dressing up in anti-T-shirts with the message: Die Facebook die (see picture). They have to add new values into their brand, like adding […]

I read Buyology by Martin Lindstom. In his book Martin digs deep into the question if sex is really selling or not. The short answer is no, not in any level near what most people think. Sex has been the shortcut to attention in advertising since the beginning. What Martin discovers in his massive brain […]

Schoolteacher is a more complex role than to be a CEO. CEO Jörgen Wahl, AdvisoryBoard.se (source: Helagotland.se).

The cost of entry is lower, and the access to the market is greater… Seth Godin

Watch this smart commercial from Oras.

Watch this sweet and fun commercial from Air New Zealand.

Recently at a recently lecture for World Public Relations Forum did some wane in the audience ask: Why do you need a brand for Stockholm? The answer from the speaker was straight forward: We need to feed more people! Director of Communications Hanna Brogren, the City of Stockholm

History is full of knowledge produced by big thinkers. If the change occurs constantly in the economy, then some kind of evolutionary process must be in act, and there has been a proposal that this process is Darwinian in nature. Richard Nelson and Sidney Winter History is also a construction of its context. Future is […]