ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Matilda Wendelboe is dressing up Cradle to Cradle

A small group of friends of friends met up this week to have an exclusive personal fashion show with clothes designer Matilda Wendelboe. I did not know before I attended that she had the ambition to produce and work with the Cradle to Cradle concept. But since the organizer of this event was Stuart Pledger […]

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Shopping becomes Artisation with Anthony Mills

Few people have the creativity as artist does, even less has the ability to combine the art way of thinking with entrepreneurship – Anthony Mills are one of does few how got that talent. He is always exploring opportunities for his art to grow into new territories – so it feels naturally that he do […]

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Scientific proof: Consensus reduce creativity

For a long time I have a strong sense of that consensus are reducing creativity. In an scientific based book called Group Creativity: Innovation through Collaboration did by Paul B. Paulus (Editor), Bernard A. Nijstad (Editor). In this book did I find this proof: Reduced creativity in groups is also a by-product of the desire […]

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Day 2 at World Public Relations Forum

There are few business fields that are open for constructive criticism. The public relation (PR) business is one such field who let me give out my latest book “The Fall of PR & the Rise of Advertising” at World Public Relations Forum. 400 professionals attended from 21 countries. Since my book is about the fall […]

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Day one at World Public Relations Forum

A good picture says more than thousand words. Brian Solis does deliver more than thousand “social media speakers.” Why? Well, I got the honor to be in the same picture as Brian today. I have to get back to reflect on his excellent lecture today at World Public Relations Forum (great people and seminar). I […]

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Mother earth is the Mother dot

In management there is an expression: Connecting the dots. It is more or less about how everything is or should be connected in an organization. In nature I think there is only ONE dot, Mother earth (which everything is centered around). Organizations such as Apple is center around one person: Again, you can’t connect the […]

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Don’t miss World Public Relations Forum

Next week on the 14-15 June the conference World Public Relations Forum will take place in Stockholm. The theme for the conference is communicative organizations. Speakers are from around the world, I especially look forward to hear Brian Solis (he is one of the sharpest minds in PR). There are still some tickets left. I […]

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Bloggers illustrated on t-shirts from Forever 21

Many bloggers are well known online, but not in the offline word. Forever 21 are changing it by producing new t-shirt with illstrations of famous bloggers. With this t-shirt can everyone feel that they are an blogger in worldclass. This maye be one of the first step of many in connecting bloggers more to the […]

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Don’t miss Cannes Lions 2010

Last summer I attended at Cannes Lions Festival – it was great to meet people from al over the world and listen to speakers as Kofi Annan, Steve Ballmer, Biz Stone, Bob Geldof, Mark Tutssel. This years it will be hold in 20-26 June with speakers as David Droga (how is one of the best […]

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