ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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A platform for the next generations Nobel prize winners

The Nobel Prize is connecting the next generation of scientists by working with corporations as Honeywell. To create a tribe you have to build it for generations to come, the native indians did understand this, but few corporations does – that is why I like this initiative.

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Victor Muller: SAAB’s will be SAAB’s again

Finally: “Spyker Cars finalizes the purchase of Saab Automobile,” Saab-web.com. In this deal I think Victor Muller has shown to be an excellent tribe leader. Listen to this quotes from the video below: The main thing we need to change: We need to give our costumers the clear message, that SAAB’s will be SAAB’s again. […]

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New world record in greenwash?

This commercial video is the worst example of greenwashing I ever seen. It could be a new world record in greenwash? One of the world’s biggest banks is to be referred to advertising watchdogs over a campaign fronted by Sir Sean Connery that highlights its green credentials. Friends of the Earth, the campaigning group, called […]

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