ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Is Amnesty carton killing the Olympic spirit in Beijing?

Is Amnesty carton killing the Olympic spirit in Beijing? Sport is something nice that we al are becoming ONE around, with headlines as this from China it feels good: One World, One Dream, One Mountaineering Team. Beijing2008.cn But with other headlines as: “Ad turns Olympic torch into shock baton,” it doesn’t feel as good. Amnesty […]

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GTA 4: Game errors on purpose?

The new game version of Grand Theft Auto IV (GTA 4) are having problems. The game is freezing and there are reports about problems with online killing. Could this be the first peace project done by a programmer how got enough of al the killing? The graphic is excellent; soon will Hollywood try to follow […]

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Online branding still in infancy

It was not me saying it but the advertising guru Lee Clow from TBWA say at the Leadership Conference for the American Association of Advertising Agencies. In the end of his speech he did talk about making advertising for iPhone: When you have a product that speaks so eloquently that we’re going to change everything, […]

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Using Naming as Raping can end up in a nickname

When brands buy the right to name a building after their brand x, it’s called “naming.” But it is a risk to use places that consumers already have a relation with. Don’t use naming, as raping of strong relations be twin fans and their tribe places. Sometimes is better to think twice before buying places […]

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How to triple shopping on eBay.com

More ore less is the success of eBay.com based on word of mouth and PR. But now is it now so new anymore so I think they should develop the seller and buyers model into next step. Here is a simple idea that will give new fuel for more buzz and PR around eBay.com. Instead […]

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Top 10 posts – updated 23 April 2008

Read the Top 10 most popular posts for the moment. In only one day we got a new nr 1: There.com: Are your avatar ready for spring?. We also got new post on the list about MissBimbo.com, Google Swimming, A multi billion idea and KidZui.com.

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Stiff-legged Pharmaceutical businesses vs. adapt and survive

It interesting how industries that grows becomes stiff-legged. The Pharmaceutical businesses will not survive according to specialist if they don’t adapt to the market. The reason for why they have become so stiff is because they could (no competition – lobbying that their Titanic pills are good for al consumers). But now when the market […]

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Google Swimming pools on the roof-tops

At the top of the building is Avalon Hotel, offering a swimming pool that has been talk of the town. They are tapping into the transparency that also it the success factor of Google.com – I suggest that Google builds Google-pools around the globe. Out on the terrace, one has Gothenburg’s downtown core far beneath […]

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One café a sustainable solution

Did meet Johnny Ragazzo, CEO at One café. Guess if I like the name? They got an innovative product with a sustainable solution. “Your brand, your coffee, your way” OneCafe.se

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Want to work for Justin Timberlake?

If so are Justin Timberlake and the Swedish super fashion entrepreneur Johan Lindeberg looking for you right now. Here is a small PDF (in Swedish) with al the information how to get the job. The buzz around what’s coming out of this collaboration is growing big in the fashion industry (even if it is not […]

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