ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Get Harry Potter mania for free

Soon the new Harry Potter book is being sold in bookstores. And even before it’s out it is on Pirate bay for free download (not legal). That shows how strong the Harry Potter mania is. I wonder when they are going to take the next step of the mania? Toys will be a part of […]

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iGore + Live Earth = Walk the talk to music

Nike + iPod is a here to run. But what not make them for walking the talk with music. Then they can do more than listen to good music at Live Earth. Why not build a LiveEarthWalk.org where al green fans can join for a green walk to work etc. instead of driving their car. […]

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Free download of my book! Fasten seatbelts before reading it!

Surprised passengers received the following message on FlyNordic´s morning flight: “This is your captain speaking. We are now flying at a creative height of 10.000 meters. To your left you can see some clouds and straight in front of you, in the chair pocket, you will find a creative book BY THE author Stefan Engeseth.” […]

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Buy one team at myfootballclub.co.uk

Consumers are buying out bad management, their wallet rule: ”50,000 MyFootballClub members are about to bid for an English football club. They will make history together, voting on team selection and on which players to buy and sell. Members will attempt to guide the club up the leagues, sharing equal ownership and control. Just like […]

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Two good ONE articles in Czech Business

Read good ONE articles in Czech Business by Irena Fuková. First article: ”If you listen, they will come…” and in the second article: “Though Engeseth promotes thorough communication with customers, he has criticized the consumer complaint phone lines some companies, such as hotel chains, use as being counterproductive. “The consumer phone lines only teach customers […]

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Lose more and get more

Was talking with my friend Jonas about bad experience we have had when traveling together. Off course we had some great to. So many times they lie so badly about the hotel standard and everything else. Then they ask us if we want to have their member card! Why not call it – The Loser […]

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Local voices could drive emotions in the bus

Today I was on a bus and listen to the professional but boring voice of a machine telling me what bus station that was coming up next. Why not let local heroes tell what station is coming next? Then it will have a connection and dialect to the local place where we are at the […]

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Top Spin evolution of tennis at Roland Garros

This week I was in Paris and attended in the audience at Roland Garros. Did not like tennis before playing it on Top Spin at Xbox. A great game that made friends and me try to play in real life (see photo). The next step was to see the Grand Slam life. It was great […]

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Zodiac – serial killer application

Did see the movie Zodiac yesterday, about a serial killer that did call himself Zodiac. The movie was well done but so boring that it self become a serial killer of us in the audience. In the film did the killer ware a watch with the brand name Zodiac. Did think I have seen it […]

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