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Companies that make music instruments are listening to their consumers as exactly musicians listen to their instruments. Tune in to The Zildjian Company in a good Harvard Business article by Gardiner Morse. Fender is also letting there consumers play with there A&D. Is this ONE case the fruit of the passion they share? Thanks to […]

Back in 2000 did two friends here in Sweden opened a second hand store in a Stockholm. Soon they grow into a modern story with a skull logo that hit the market when consumers walked like on a cat walk showing of their different design (Jeans for 40-50 Euro is good “storybuilding”). Today have their […]

The controversy movie Sicko made by Michael Moore, is now spreading illegal in Sweden The reason is partly political, people that spread DVD copies are says that if we not are voting for the right politicians “we are going to end up as in USA” – so watch the movie and vote right next time.In […]

Here is a fun an automatic way to generate advertising: “The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements […]

I did this email interview with Procter & Gamble, Associate Director, External Business Development Kai Taubert. My questions are based on my latest book: ONE- A consumer revolution for business. I did base my questions around: Business people and consumers who have an interest in taking part in the positive change that now is growing […]

Changes take time and it has been taken to long time. We did try to find a good solution to build in this blog into the site DetectiveMarketing.com with the magic software WordPress. At start we didn’t known how long time it would take but as Mark Twain said “I apologize for writing such a […]

Disney Land was created in a time when was magic. Today its old news and kids are looking for Harry. Why not build a Harry Potter Land? It wont cost a fortune to build because it don’t need to central (the magic train from London would be a part of the trip). A forest with […]

It is the opposite of “Gone in 60 seconds,” it is about saving the planet in 60 seconds. And it is Al Gore how now not only go to there advertising firm, they go to the consumers of the world to save the world. Bellow is from Al Gores newsletter today: “60 Seconds to Save […]

Describes the Scandinavian approach of doing business. This new book talks about having an original idea and a different way of making it happen. It shows how Scandinavian companies make an impact on the business landscape, and what lessons other companies can learn from them. ”Vikings decide what they want, and accept the risk that […]

Axbo is an alarm clock that wakes you when you’re body is ready. It is connected to your body and has a function that is interesting: “With aXbo you can wake up in your optimal sleeping phase which is identified by a unique wake-up algorithm based on body movements.” Axbo.com There are so many products […]