ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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From Thoughtvertising to Shitvertising

Thoughtvertising is when companies pay consumers to think of there company for a day. “For a $10,000 US slice of the advertising budget, Floyd Hayes will think really hard about your brand each hour for one week.” The Vancouver Sun Thoughtvertising is for shore the more fun part of what others call guerilla marketing (there […]

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Mirror demands make Dove lie about consumer’s age

I do admire Dove for putting real people in there ads. They say that the photos are not retouched and it is the truth we are seen. But at the same time I heard from good sources that they do retouch the photos. They have taken away things that they don’t think people like to […]

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Stories to fake Rolex for real

For some days ago, a close friend gave me a Rolex watch. It was really kind (have a passion for watches). It was a fake Rolex and it only works if I move everyday (more than sitting by the computer). The moving part is really fun… I have to move to make it work ore […]

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Find what’s around the corner today

In my ONE book I pointed out this: ”When a company is “provoked by its customers’ participation in the organization, a new ecosystem is created and the company becomes ONE with market evolution and avoids becoming the victim of drastic paradigm shift.” And I did use this model. Now I see that this interaction the […]

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Play a game when driving your car

GPS navigation is now offering celebrity voices of Dennis Hopper, Mr. T, Gary Busey etc. Listen to them here. That’s cool, and fun but maybe your wife ore husbands voice would have more effect on your driving? What’s next? I think there soon will be hackers that will offer new software for GPS navigation. This […]

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The biggest iPod hard disk in the world

I hope there in the future will come an iPod, with a hard disk so big that I never ever anymore have to here the same song again for the rest of my life. Think that is called a “killer application” (you cant use the total value of it in a life time).

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300 is a masterpiece

The movie 300 is so well done that I had to see it two times. It is extremely well done and it is the best lecture about strategy you will here this year. But it is not a “master peace” movie; it has a lot of violence that not al people will like. Kevin Robert, […]

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