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YOU are a revolution and now is your TIME. “Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There’s no road map for how an organism that’s not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us […]

In extreme sport you try your limits. It’s the same with “Extreme Branding” by taken your brand to places it never discovered before. This will expand the limits for business. ONE way of doing this is letting consumers using your brand as sport fans use a mountain bike – they drive with it. And then […]

Normally you want your umbrella to protect you from rain. But stars have to protect them self’s from hungry photographers. With this idea of a colored ©umbrellas they can protect them self and letting the photographer now that they are © persons. With a transparent ©umbrellas they can promote site and brands together with the […]

Companies strive for having loyal consumers, but what’s in it for the consumers? At the place where I go swimming I did try an idea for a free year now when I am the third generation consumer. The person behind the desk was kind put did not get the point. Then I explained my first […]

Last week I was visiting The Netherlands for 3 days and did take 160 photos! The reason I was there was for holding a lecture. It is amazing that what ever I did take a picture anybody watching it could tell that it is from The Netherlands. How many other locations in the world do […]

Traditional metal detector is almost never with you when you walk over the treasure that would make you a billionaire. Here is a simple but cool idea, why don’t build them in your shoes. One every step you take you can find billions. That massage would be the fastest solution for America’s health problems in […]

At a lecture for MarkIT Expo I did not now that the fan of Google I was talking about was in the audience. Elias Kai is father of Google-Kai. Here is his reaction when my speech suddenly was about him and his masterpiece of work: “At this precise moment, everyone was shocked and I had […]

This week Chris Anderson (left in the picture) and myself (translation) were the Keynote speakers at Marketing3 in Amsterdam. So many people have told me that there is a strong connection between my book ONE and Chris’ bestseller The Long Tail. So I started to get a lot of request to do lectures with Chris, […]

Most companies only listen to consumers when they are in trouble. But most of them don’t know when they are in trouble ore they don’t care. That’s why companies can keep selling us cars that in fact are nothing more than a new painted T-Ford. It is time for consumers to take control of the […]

This Friday there was the competition in mixed martial arts K1 here in Stockholm. The coolest think with this evening was the audience/fans. Most of them are training them self. X000 of them where using a pain relieving ointment, Tiger Balm. The whole stadium was like a big scent event for Tiger Balm. With that […]