ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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MarkIT Expo and SIME 06 & 100 millions in cash

Did hold a lecture this week for Association of Swedish Advertisers at the Internet MarkIT Expo. My books sold out direct and the interest for the ONE book in the IT community seams bigger than I understand. Another two day event for Internet in Stockholm that did end yesterday was the SIME 06. A good […]

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Search for love at GoogleLove.com

Most people search for love a whole lifetime. As they say there is one for everyone out there (but they are hard to find). That’s why date sites are BIG BUSINESS. Google like big business, why not tap into the growing of search for love? If Google could combine al the date sites in the […]

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How to double the traffic on Google

The simple fact of the matter is that good business is essentially childishly simple. Google, for example, could let visitors search its 8 billion pages by opening pages visited in a separate window so that instead of leaving the Google page, the visitor stays with the brand a little longer.

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Books bound in human skin

Consumer generated media is hot. Here is a story that is going deeper than the rest of consumer generated stories: “A number of prestigious libraries — including Harvard University’s — have such books in their collections. While the idea of making leather from human skin seems bizarre and cruel today, it was not uncommon in […]

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Ghost Riding, a trend ore a massage?

In a time when people look for new leaders they express it in different ways. One-way is to do a new dance: Ghost Riding. It is danced like this; you drive your car slowly then walk out of it and dance around the car. At the same time the car is slowly moving down the […]

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Bono wont laugh al the way to the bank

It ONE of the funniest version of BONE you ever heard singing. It is an must see video, so turn up the sound: See it here Jaffe cool blog Jaffe Juice.Don’t think you will see Bono laughing al the way to that bank.

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Beck ad value to the music industry

The band Beck did perform and show their new CD in CBS Late show. Nothing new with that but this time it was more than an original CD. The Beck cover is design so the consumer’s can customized the cover. It is done with a fun attitude (that will make people talk about it. So […]

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10 free ONE lectures in New York

I am an international speaker and author from Sweden who will be in New York in January to meet with media regarding my latest book, ONE – A Consumer Revolution for Business. The book has sold out in Europe and is widely distributed in Asia (and it is relevant to the American market). Ranked among […]

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The sofa cover behavior

In one of my favored series Evertbody Loves Raymond, they have a sofa in his parent’s house. It can sound silly but I can’t stop thinking of the sofa cover in so many families home (why by something that you don’t use?). I think this is the case with many products for consumers, they shop […]

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I wanna tell you a story

One of the best think with blogging is the people I get to now and Trevor Gay is one of the nicest person in my blog world. He is now releasing his new book: “I wanna tell you a story is a perfect example of the importance of storytelling in the leadership and management of […]

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