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Read a good interview on Creative Match about ONE.

Sadly most criticism of America as like the American brand Heinz is working, first nothing then al of it is coming. Too many people are criticizing America and are not seeing al the great things that are coming from over there. That’s why I did read the book Made In America, it was a really […]

Most consumer values are as creative as the barcode on the product. Visible consumer value can “feed the story” and spread it to other consumers and media. Normally are does stories based on user experience but what if everything a company does should be based on an open story where the consumers can “feed the […]

Old ore new management will listen to $80 billion: “Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the […]

Every wear there is a full day marketing seminar in Sweden called Tendency day. It is full of speakers from around the world. In Sweden we like fun speakers but if they don’t deliver “value for business” they fit better at the local pub. A speaker that delivered business values was Niku Banaie from Naked […]

Management that not is focusing on their history is more future oriented. They have more time focusing on how to become the original for consumers (there is a big gap to fill when big companies are to stiff to listen an develop). Copy brands will soon deliver not only cheaper product, but also a better […]

Well maybe not the hole but yesterday Google purchase YouTube.com, what’s next MySpace.com? Nothing wrong with big is getting bigger. Most time it loses its underground power with a big owner, but Google has a lot of good “rot values” in its brand. If Google works closer with consumers and less with technology they could […]

In a most to read article “Bloggers for hire” by Stephen Armstrong are a scary picture painted: “…companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny blow, unable to hit back but sure that, at some point, damage was being done.” That is not the scary part […]

”The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.”Internet World ”In order to succeed, a company must have customers on its side. This is why every manager should have a copy of ONE in his or her bookshelf.”Shortcut Magazine (Rating: 9 out of […]

Did read the new book Made to stick, by US authors Chip Heath and Dan Heath. Published by Random House and will be out January 2007. The book “Made to Stick” has the potential to become a bestseller, because it stick’s into your mind. It nice to see how the value of a good story […]