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A cool design for me lets the consumers be a part of the design. “Tune ’n Radio is a basic fm-radio which you have to finish yourself in order to make the product functional within your own imagination.” Wouter Geense The not so cool thing is that the designer use copy writes on the picture […]

I get a lot of god stories from costumers. This got to one of the best.Lets call him Carl how told me this story. Living in a small town in the country part of Sweden. They decided to give a smaller broadband the commission to deliver broadband to al households in their small town. The […]

We are ONE they say and they mean it to. It could not been more ONE, and first when I did see “We are LondONErs” al the most of the billboards in London I thought it was for my book…but it is the Goverment London doing ONE and that is even better. “Who are the […]

Companies now have so effective mail filter for blocking spam, the sad thing is that they use them to block unhappy costumers. When I should email the first chapter of my ONE book, I did get this respond: ”MailMarshal (an automated content monitoring gateway) has stopped the following email for the following reason: It believes […]

Sadly most technical innovations are focusing on men, but it not always the one writing the history that makes history. This Friday I got went to the exhibition The Inventions of Women. The Super Woman that I did go with is only 87 years young and full of innovation energy. Her name is Elisabeth Linderoth […]

With a panic for more books I am calling the big transport company X now. Waiting for more ONE books (they have sold out in Sweden and UK). The reason is that I will go up on stage to hold a lecture today. Here is the answer I got in costumer service, why they don’t […]

Business legend Jack Welch old rules “Shareholders rule explains” is now changed to ”The Customer is King” for CEOs how like to stay in business. Read more in the article “Tearing up the Jack Welch playbook” by CNNMoney. “Once upon a time, there was a route to success that corporate America agreed on. But in […]

“If I were a marketing director, it’s the sort of book I’d dish out to my colleagues on a Friday night and say, ”Let’s talk about this on Monday.” Read Moore about what the MasterBlogger Johnnie Moore does think about the ONE book here.

What is more direct than to be ONE with your costumers? Here is five steps to start working towards becoming ONE. 1. Don’t be an Anti-brand The brands and elite of the business world are today’s aristocracy. Consumers have started to rise up and demand their fair share of what they have helped to create. […]

It is a really good name Secret Service for doing Secret Service. The problem is that other companies are doing the same. Offering Secret Service that costumers can’t find. Most big companies have in my experience around 7-25% Secret Services, what I mean with this is that they don’t connect their services with the consumers.At […]