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Spending this a summer home in Sweden was really nice; since I cant remember a more sunny summer. It also interesting to talk with tourist and guide visiting friends, they always see thinks I miss for I live here. Outsiders are not home blind and see more dimensions of the same thinks you miss because […]

Today you can choice between if you like to have it in color ore scan it on your Xerox. But wouldn’t it be great if you could translate to any languages when you make your copy and get it out on paper (ore scan it to your computer). It is not rocket science, you can […]

“You will love this book as well. But only if you are prepared to open your mind, and take on the wealth of ideas. Like fellow thinker Edward de Bono, Engeseth likes to provoke and generate a reaction.” Brand Strategy (download the whole book review of ONE).

ONE of the strongest brands on earth is sadly getting in the “to big club.” In the latest number of the magazine Brand Strategy (issue 205), are they reporting about an warning form Google not to use their brand name in an wrong way! They don’t want it to become generic (can passion be generic?). […]

In my first book I focus on how to increase creativity in business. It open-end up a world of contacts for me, now I like it to rich you to. Did get this from India this weekend: ”We need folks like Stefan Engeseth to confront us with radical ideasthat help foster out of the box […]

Did meet today with Chief Oren Lyon, he is also a Professor and a legend. His by far ONE of the most wisdom person in out time. Oren has an open mind and chares his knowledge like few people does. Many see him as a spiritual leader that spread goodness into the world.When he explains […]

They are wild and some think creasy, and they are making love onstage at rock concerts. And they are from Norway and call them self’s for “fuck for forest.” By using live sex they want to save the rainforest. I would like to see a knockdown when good wins over the bad parts of business […]

One place where they now how to inspire new consumers is in Las Vegas. Rumor says that they let them win so they can’t resist the game of consuming “the game of losing.” Same thing is for other consumers but they never got the start of winning as does in Las Vegas. It as sounds […]

Read a really good article with focus on innovation (Apple) and management by reporter Jorge Nascimento Rodrigues. Full story, translation. “Swedish Stefan Engeseth, most recent of gurus of management that they had come of the cold, after the two ”bald spots” Kjell Nordstrom and Jonas Ridderstrale, of the Stokholm School of Economics.” Gurus Online & […]

This morning I drank a cop of coffee that tasted more than fantastic, it was the Spanish brand Marcilla with the coffee sort “Gran Aroma Mizcla.” The taste was so good that I did see an opportunity for a global advertising campaign for the coffee. The concept I see is for television but can be […]