Blog

This week where the Scandinavian Superjam hold in Stockholm. There where dancers from Scandinavia and USA and Russia breaking it down. It is interesting how the hip-hop has grow to a hole culture with an global tribe that are growing in different ages and places around the world. I use to do a breaking in […]

With al beauty focusing in our society it a need for a change. There is a market for used things even for used relations. It is no bad to be a brand also a market for ugly things (beauty is coming from the inside). Too little fun and buzz on the date sites, with generic […]

Companies span the entire range from ONE to customer-oriented to companies that can’t even be bothered to answer the phone (insurance companies and banks, consider yourselves warned). Where does your company place? How ONE is it? Here is a ten-step test you can use to see how well prepared your company is for the coming […]

I wish I got the time to write al my book ideas but I don’t. Most of creative work is what I call “the art to see” and here is something for you to see. A hot bestseller right now is The Game by Neil Strauss a dating book for men in which the secrets […]

In the war industry they build brands to scare. They attract buyers by building scary brands – F16 is not only a war aircraft its a brand that scars its enemy of to back off. The fear factor also work for brands as Harley-Davidson. The fear factor in branding is working like a magnet (the […]

A company that has managed to make the product its spokesman is Apple. The company’s computers replaced the square, grey, box that was once mandatory for all computers with unique modern design and vibrant colours. The computers gave consumers personality and colour. In return, consumers gave Apple enthusiastic fans. I have had an Apple since […]

Summertime and swimming is a good combination. Swimming and bloging is perfect combination in my experience. What I mean is that when I swim al my creative thinking is so good processed, that swimming save me time. After swimming an hour, I have at least one weeks work done. Don’t tell this to my consulting […]

It sounds like science fiction but the toy industry is right now looking in to how toys can be physical connected with kids. This means that kids don’t need to use their hands ore even their eyes to play with this future toys. Why are the toy industries doing this? Kids are more open for […]

We’re all egoists (maybe not you and me, but everyone else) and we all want to live in paradise. To sell to the egoist in us, a brand has to create a bit of that paradise. What most brands forget is that paradise building goes on long after the act of consumption. No one wants […]

Yesterday was the grand finale at the Pride parade in Stockholm 35.000 joined the parade in colors from the rainbow and 350.000 in the audience open their mind and become ONE. Gay pride is a big movement in changing minds (and that’s why it started). This year it was full of gay tourist that did […]