Blog

Is there anybody out there? It sounds like a song but most of the time it is brands screaming for connection. But what if a company would create a ONE relation with millions of consumers, then they would now how is out there and they would also now what they needed. I often ask my […]

In 1 of 52 weeks politics becomes ONE in Sweden when politician and you and me al can go to Almedalsveckan to become ONE. The success of this meeting show that there is a need for common people to take part in politics. If politics where ONE al of the time, promises should then come […]

Look to your mistakes to something you can learn from. Start by having a mistake meeting at your work ore home, discuss what we did learn. It is al about having a creative mindset so you now how far you can go in sport ore in business. The best companies learn from mistakes – others […]

Thanks to Isamu Sanada for being ONE with my book and charring great photos at Applele.com I do hope that we meet ONE day! And that Apple contact you soon…

No often enough. Why not base a business idea to coincide with the weather or sell something at the very wrong time and leverage the entertainment value into unexpected consumption. IKEA often times its sales to coincide with bad weather. In rainy climates, it is very easy to get the most out of a rainy […]

Some critics says that blogs bring out the cavemen in us. I say that if this is the case, then the caves are now interconnected with countless fires where individuality can flourish. Where is your fire and cave?

ONE can also be a system to build something together where the definitions of who does what are fluid in nature. An example is X Island, “the holiday Island”. When I was on X Island last summer, I met guests that had been coming there since the beginning of the 70’s. Some of these regulars […]

Italy is one of the world’s best-loved tourist destinations. The richness of the culture, both that which it has created itself and that which it has brought back as the spoils of imperial conquest, acts as a mirror. We like what see because we see ourselves. This is our ideal picture of what our lives […]

Sorry for not being updating this blog for a while. I love blogging but sense the ONE book have been coming out – I haven’t had the time. Did get a 1000 mail and at the same time my email software did break down, two weeks later I have an over 1000 mail again. I […]

An artist called Banksy has repeatedly succeeded in smuggling in and hanging his own art at museums such as the Louvre in Paris, London’s Tate Gallery, and New York’s Museum of Modern Art. See some great film clip of it here.His success raises a central issue: why isn’t the consumer part of the picture? Why […]