Blog
Top five brands in the world that are “brand players”
When brands only are hunting for money and not having REAL feelings for the consumers that’s why I call them “Brand Players.” Flirting with every one, instead of building long lasting relations, that’s what players do (but how long does the players last?). Here is my list of the top five brands in the world […]
Zazzle into ONE new business
When I was searching for the word debrief on Google, I found an online dictionary with a good hit. It was not the greatest dictionary I seen, but it had a cool service. In my search it created a unique t-shirt with the word I search for and the answer on it. The behind this […]
From bonding to debriefing branding
Most branding gurus are recommending that you should bond your brands to get close to your consumers. It is nothing wrong with that, but if everyone does the same it won’t work. Gurus also refer that woman are bonding when they are talking with each other (building there relation by charring life). I don’t agree […]
Madonna DNA on here next CD? And your DNA on a blog?
After the writing about what I call Madonna Management, I can’t stop thinking of what Madonna is going to do next. ONE think that I guess she will be the first to do is spreading here talented DNA on here next CD. Did not now if that is something that is possible – then yesterday […]
Would Dr Phil be good for Dell’s customer service department?
The American TV relationship and life strategy expert Dr Phil could make miracle work for Dell’s customer service department. Today they respond on their massive critic on blogs with they’re on blog: Dellone2one. But that will not be enough – computers are emotions and not only numbers in a grey box. They are working with […]
Madonna Management
Madonna is amazing for staying at top for generations. She does so be focusing on the consumers of here music (ore should we say culture around here). Here was to pick the right people to work with is maybe the greatest gift. Most management is based on old values and would not get much young […]
Moon Wine – A new brand, made in the moon
If you are going to start to produce a new wine today, you have to compete with Italian and Spanish wine etc. This will make it hard to do something new, for the consumers already have a relation with the history of the product when it’s produced in a country. So what to do? Why […]
Congratulations Italy – free pasta to the whole world
Not since Paolo Rossi played for Italy in the 1982 World Cup have I seen Italy play this wheel. Rossi was an artist that made me love Italy for its football and pasta culture. Therefore I think Barilla should give free pasta to the whole world after their historical victory yesterday. When will we see […]
Are blog´s today’s version of Coliseum? That makes you the Gladiator!
Did watch the modern but classical movie Gladiator (2000), with an amazing performance of Russell Crowe. What really got me thinking what to compete today’s technology and blogs. In the movie the emperor they use the gladiators to entertain the people of Rome. The emperor did actually use Buzz and storytelling to build his “word […]
If you are outside the box, you care more about the inside of the box
When cultural groups with a strong tradition of networking move to a foreign country, they tend to put more faith in each other than, for example, in an insurance company. The insurance company reflects nothing of their values in the brand mirror – they don’t speak the same language, they don’t have the same world […]