ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Lucky You

I feel lucky after the book release. So I would like to play my favorite song (cant stop listen to it). Here it is for free, listen to “Lucky You” performed by Nanko. Play it and dance with me, global dancing is ONE (at least the music industry that now finally are tapping into and […]

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Welcome to the ONE book release 31/5 in Sweden

After a flying introduction to the ONE book, are we now landing in KungsträdgĂĄrden.Read more by clicking on the airplane at So Stockholm “Where different worlds become ONE.” there is over 100 VIP coming but you are the ONE that I am missing to do this book release the best ever… Hope I see you […]

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A Skype Night in Stockholm

Yesterday evening I was at the Skype Night in Stockholm, it was an interesting evening for Skypes partners. Around the success of Skype is now a whole society of partners growing. Skype now that they can grow faster and deliver more value to 100.000.000 consumers, if they work as ONE with their partners. I really […]

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Love and hate brands that can become hated ore loved

Love and hate comes close, and never before in time could consumer change whom they love and hate with a little help from interet. Love and hate is a close line Here is my top 5 list of brands that consumers “love:” 1. Apple 2. Nokia 3. Sony 4. Toyota 5. Replay But the above […]

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ONE lectured at 30,000 feet for FlyNordics passagers

This morning did I hold a ONE lectured on FlyNordics Stockholm-to-Oslo flight at 30,000 feet. As you can see on the above picture, I was not the captain but did have fun holding the lecture. The 100 passengers where giving a free copy of ONE as a gift from FlyNoric and the author. My message […]

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If your company was a watch, what should it show?

Did ask this question to heavy CEO´s at a workshop I hold recently. They got really provoke about the question. First they did say we don’t understand the question. Then after some time they started to guess and then I ask what their consumers should answer and they did not now anything about that. So […]

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At a good restaurant, even the bill tastes better!

On a transparent market, customer needs to be a part of the value of the service. If you run a restaurant you need a good chef and guests who tell friends who enjoy that sort of food. My advice is to skip the ads and concentrate on hiring better chefs. Unfortunately, many companies don’t start […]

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How to get submarines to float

The war industry is the most high tech business in the world. And that is also their biggest technical problem. Old news is new news into things changes. Like in the accident of the submarine Kursk K-141. In does tragic accidents the responsible only ask their technique employees what did go wrong (they build the […]

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