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If the only time companies get feedback from their customers is when they are not satisfied, then customers will learn not to be satisfied. Are complaints really the way to create customer satisfaction? Where did the small satisfied customer go? Dissatisfied customers are always seen and heard. The satisfied ones tend to be less vocal. […]

Thanks to al that did spread my 100 free books of ONE. I could not now that it would be spread so fast and wild as it did. It did so thanks to you, there are now readers of the ONE book in Japan, India, New Zeeland, Korea, USA, Norway, Sweden etc…

Thursday I went to an OpenBC network meeting. We ware about 700 net workers. This evning they where introducing FON in Sweden (the land of IKEA). Strong brands as Skype and Google is behind FON, a smart solution to share wireless broadband every ware with everyONE (I do get the point today Friday because my […]

Finally my new book is printed. A book without good readers is no good book! That’s why I will give away 100 free copy of my next book (so you can spread and tell if you like the book). I pay for shipment and everything. So tell me why you should be ONE of the […]

At Business Week top 100 ranking you will find companies that is innovative, but most of today’s companies are not so creative – it is only bad competition. They al need new inspiration. History has shown us that when the bicycle came to the village, in-breeding disappeared. Villagers now had a larger area in which […]

Last week at a seminar a prominent speaker did point out content to the topic of BollyBranding. “Nothing in India is complete, without a song and a dance” Dominic Proctor, CEO – Worldwide, MindShare What more to say? Lets dance!

Many use customers to tear down conservative internal routines and give their companies a much needed dose of reality. Statistics can hide what’s really going on in the world; this makes the customer an invaluable resource. Customers can not only help the company evolve, they can also make it easier to attract better employees and […]

Read more about design and ONE in this article I wrote for the Nordic Design Blog.

A University is like a community. For new students it is important to understand the codes that the community builds on. They will not trust language that are build on corporate words, so they use their student to communicate with new student. It sounds easy but it needs to have a humble management that understands […]

First step environment responsibility.Second step social responsibility.Third step positive consumer power. Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the devil can change to environment- and social responsibility. By being ONE with their consumers companies will produce better products/service. They will […]