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West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical performance I have seen in the world! And this was in the West End. 95% of the professionals on stage were […]

This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a winner if I buy their car. There is no car brand that will say that you are a loser, so way […]

Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of others, than it is to come up with your own new ways of thinking. Concentrate on tomorrow. Conflicts can be productive […]

Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.

Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low input from consumers. I miss the creativity and innovative big steps that really build the Apple brand. It is business like […]

Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many turkey dinners and most importantly, get all of your new gifts up and functioning.” Check it out Geek Squad.

My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it on this blog for free downloading. Thanks for al the mail request about the first chapter. Until the book is ready […]

I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused? This new restaurant could make everything that you wanted in 20 minutes! “Food in mouth” should fast turn into “word from […]

Gillette has also planted an RFID in some of its products and you may just get an email from your razor in the near future telling you that you need a shave. This isn’t science fiction; it’s corporations using technology unwisely. Today, there are a number of anti-RFID hate sites such as spychips.com that publicly […]

Never before have the 1970s been so fully documented in television, music and fashion. It is in my opinion the most important time in modern history. It is full of humour and craziness. Therefore it should be protected, to always be alive in the future. If we start ONE project to relive the 1970s every […]