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Bono has become a rock & roll angel that not only sings; he makes a difference in the world.But what if he should talk more with the devil in his struggle in the Evil vs. Good. Than he could get more effect out of his contribute to make a diffrens. If Bono sings for the […]

Did ask Jack Yan an fashion expert in New Zeeland and also the founder of an international fast growing fashion magazine Lucire and CEO, JY&A Consulting . This question: How ONE is the fashion industry? My friend David Freak, of the Freak fashion label in New Zealand, is known for recycling fashion and showing them […]

In the post “Extreme Customer Evangelism” gives a good example of how fans are producing new episodes of Star Trek. Instead of Made in China ore Made in company it is now Made in fans… Why don’t the film industry always make movies together with there fans. If the original actors also was in this […]

They don’t communicate to your senses and give you the real Christmas feeling of memories and happiness. Christmas tree should and could smell Christmas. Brands that don’t like to be like a fake plastic Christmas tree can learn how to be real in Martin Lindstorm’s new book Brand Sense: Build Powerful Brands through Touch, Taste, […]

This blog post is in Swedish (an exception). De kritiska rösterna runt UD höjs för var dag. Det har nu övergått att bli en egen ”Regeringssåpa” utan slut. B-skådisarna i huvudrollerna saknar ofta empatisk förmåga att förstå att folk dör på riktigt i denna långa såpa. Detta avsnitt i regerings såpan bjuder följande scenario. Vår […]

Ditto a webpage with 500 million pictures, check it out.Please find me ONE picture where consumers can see them self in the company.

To make it more likely that a company can sow the right seeds of consumption, the company should make those seeds part of the offer. Naturally, there must be something in the offer for everyone or “I love my Toyota” can very quickly become “Don’t make the same mistake as me”. Getting customers to send […]

I did hold a full day workshop in creativity for OMD in Dubai yesterday. In the audience there was about 50 passionate persons from Algeria, Tunisian, Kuwait, Lebanon, Egypt, Bahrain, Jordan, and Oman and of course great people from Dubai. It was a great creative day, focusing on the relationship bee twin creativity vs. profit. […]

Growing up in my mother’s hair styling salon was probably the best management education you could get when it comes to customer relations. Think about it for a second: what do you tell your hairdresser? Or your taxi driver? Probably a good deal more than you tell the people at the bank, which is strange […]

Now you can ask questions on any topic and get answers from Yahoo costumers (real people). Why not try and ask a question at Yahoo Answers?This is a good answer for Yahoo to bee ONE with their consumers, and they need it for Google is running fast with there innovations.What else do you see that […]