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Slite-bio at cinema in Gotland (Sweden). This cinema have lost 40% of the young audiences. In an attempt to get young people to the cinema they are offering them half price on the new film The Legend of Zorro if they have an illegal download with them on DVD. We hope that the police don’t […]

I am trying to live by m rule 7 days a week. ”Passion with out Mondays.” Passion and business is ONE thing for me. There are companies using the word passion: Brussels Airlines claim to be ”passionate about you”. But why did I not feel the passion as a consumer? Probably for it was an […]

The ONE book is in one of the words best branding magazines: Contagious Magazine! Download and read the article here (PDF).

The closer you get to your costumers the more you see. Here is some great photos of how consumers look in Finland.How close is close?

“It is the ONE that is most adaptable to change…that will survive”Charles Darwin It is beautiful words full of instinct and hope. Therefore I find it a bit strange when Chairman and CEO, Phil Condit at The Boeing Company use the same words to pimp the war industry.

More and more brands are having the name REAL as a part of there brand name. I think it is more real to say it is fake. Only then would I as a consumer believe it to be a “real” from the beginning. Some values to put in the FAKE brandbook: • What is real […]

Back in the days when Englishmen colonial India, at that time does culture could not been more different than they where for each other. They influence the India culture with their way of being (they even got them to play cricket). Today Indians say that the English part of their culture is disappear more and […]

In my first book Detective Marketing, I did write: “The grass is always greener on both sides of the hill.” Today is consumer power growing so fast that I would like to ad “grassroots don’t mind the hill.”

If you sell cameras, for instance, you’ll sell more close to where there’s something to photograph. Kodak should really create more Kodak moments: the Spanish steps in Rome, the Eiffel Tower… A tourist destination is rated by the number of photographs taken by tourists, which drives story-telling back at home. India doesn’t have that problem […]

Exactly that is the feeling you get as a consumer, when you give positive feedback to companies. They only respond on feedback to consumers that are not satisfied. When companies only give unsatisfied consumers good feedback they create a negative ground for their corporate culture. If the customer is not let inside, there is a […]