Blog

This show is not for kids, more for wild animals. You most check out this film clip. Probably the show is not maybe for your kids.

Many CEOs say “ONE sounds great, but we have so much work to do just trying to live up to our promises to the consumer that we can’t afford to think about the future or taking the next step with our customers.” It’s a bit like living in a rough neighbourhood and putting on a […]

Read Y.A. Pitalwalla article Hollywood vs. Bollywood in Fortune Magazine. The reporter has a great feeling for combing numbers with the fact that Bollywood is developing fast. Personally I think it will explode when stars like Julia Roberts, Brad Pitt and and some other Hollywood stars start to act in ONE Bollwood movie where both […]

A local newspaper should be as a mirror where consumers can see themselves. That is the reason why I like the name of the newspaper Mumbai Mirror. But where is your ONE local mirror as a newspaper? And where is the New York Mirror, Moscow Mirror, Dubai Mirror, Stockholm Mirror and so on… The local […]

Business Week (Asia edition) have “China design” as cover story.Sony had problem to connect to young Chinese so they went out on the streets of China to get ONE with the consumers they wanted to connect to. If the product is consumed on the street,should not management be there to? What else brands do you […]

Last evening at an Indian version of Oscars Award I talked with a gentleman from the army. On his business card they had their manifesto “DO OR DIE.” That is a bit stronger than JUST DO IT, but at the same time it conveys different values. The DD Awards 2005 was more than different from […]

Some thinkers will always be a part of eternity; Peter Drucker is one of them.Sadly after 95 years he left this place on earth but others will procede his lifetime work. At his last year I listened to Peter at one of his lecture and one of his messages was probably the best management advice […]

In India the culture is stronger than any Brand book in the world. That is the reason for why Worldwide CEO of Lowe, Tony Wright talked about the colonial corporate and that its time is over at his lecture last week in Mumbai for the AAAI seminar. Not listen to and understand a strong and […]

A branding magazine that looks as good as it feels. Take a look at their new site Contagious Magazine and check out the latest news on branding to get inspired as I do. One of my favorite authors Martin Lindstrom is writing for them.

India is an incredible land full of incredible people. I had the opportunity to see most of them in the audience of AAAI yesterday. The audience consisted of 550 Indians. They were enormous enthusiastic about the ONE topic and the coming book. They where enthusiastic because of the fact that ONE is a solution for […]