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Bite me: Stefan Engeseth’s new book links the behaviour of sharks with the behaviour of successful companies. Simon Young went for a dip.NZ Marketing Magazine (download 2 pages in pdf). Thanks to hero Jack Yan.

Read this sharp Sharkonomics review from the US tour in Chicago. …nature works @ a higher level than strategy.  The problem with reading books & implementing what you read is that they require deep dives into research, which takes a lot of time.  When you finally see a sign that there’s a shark behind you, […]

1. Tablet War Week: Will look small if Facebook jumps in the water 2. 6 Ways Apple Becomes Prey for Sharks 3. The Sharkonomics tour whetted American appetites 4. Alexander Osterwalder and Sharkonomics at IRMs conference: Business Model innovation 2012 5. Interviewing Weta Digital crew member Victor Huang 6. Theatre vs. Organic food: Flowers from […]

The man, the myth, the legend Philip Kotler met our Stefan in Chicago at The Kellogg School of Management. Few people have meant as much to marketing knowledge as Professor Philip Kotler. To meet the person gave a legendary memory.

A four-week Sharkonomics book tour whetted American appetites. The tour bus run across the United States with the principal organizer The Swedish-American Chambers of Commerce at the wheel. Despite storms and presidential elections businesses people around the United States attended The Swedish-American Chambers of Commerce events in Silicon Valley, Boston, Chicago, Denver, Los Angeles, Minnesota, […]

Few authors have demonstrated more impressive research than Jim Collins has in his book How the Mighty Fall. It is an honor to have the permission to reprint Mr Collins model The Five Stages of Decline from his mighty book in my book Sharkonomics.Mr Collins reveals in his book How the Mighty Fall such corporations […]

Listen to this Sharkonomics interview on The Jordana Green Show at CBS Radio.Jordana Green and me on the picture.   Thanks to Aisha Friswold, President of Swedish American Chamber of Commerce, Minnesota.

1. Dive with fleshy friends.2. Dive below surface to find new opportunities.3. Team work, like sharing a whale (team workers also taste good).4. Do less, bite harder (saves energy).5. Take a test bite (blood in the water is always bad news).6. Big prey are vulnerable – they underestimate attack from a smaller shark.7. Bite off […]

President Barack Obama is an excellent president. But if you can’t change the system from the inside (Washington), you have to change it from the outside. Instead of keeping a monologue Obama should invite the people to BE the change so that the American people can become the president themselves. This way people will start […]

Every idea is a good idea.Mark Lutvak, Synergistic Marketing