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Yesterday I attended an exclusive lecture with the DDBs legendary Chairman Emeritus Keith Reinhard called “The Last Mad Man.” Keith is one of the few last (but young) people who actually was around when the smartest advertising in the world was created by Bill Bernbach. His lecture was inspiring and passionate in passing on Bill […]

I visited Stockholm Furniture Fair yesterday. As usual it was the design students that delivered the most creative ideas. Students are yet not destroyed by the reality and can therefore create without any compromises. In my opinion students are more connected to trends than economy – a positive side effect given by the freedom of […]

Our ability to adapt will decide if we are predator or prey. Stefan Engeseth is in Sharkonomics teaching us both offense and defense by thinking like a Shark.Martin Deinoff, Senior Vice President, Creuna

Did take this photo in Stockholm, Kungsholmen with my Samsung mobile camera. It is thin frost ice that surrounds a stone and an branch.

Nature, red in tooth and claw, can be a great teacher. Stefan Engeseth has taken one of its lessons, that of the great sharks, and used it to present a view on strategy that pounces rather than plans and emphasizes movement over models. Sharkonomics is fast, ferocious fun.Professor Alf Rehn, author of Dangerous Ideas

Market leaders beware, Sharkonomics reveals the vulnerabilities and strategic insight needed to challenge leading brands.Derrick Daye, Global Brand Strategist, Author, Branding Strategy Insider

Market leaders beware, domination is history.Colvyn Harris, CEO, JWT India Praise for the www.Sharkonomics.com book.

Catch a wave of the groundswell and surf the social web with Sharkonomics! Stefan Engeseth’s book will take off and swim by itself.Martin Lindeskog, blogger and social media evangelist Click LIKE at www.sharkonomics.com to make it swim!

I would like to offer fellow bloggers some early information about my forthcoming book, Sharkonomics, which is about strategies for attacking market leaders, based on my study of shark behaviour. The book will be published in March 2012. I even dived with sharks in South Africa as part of my research! I really hope you […]

My fourth book, Sharkonomics (about strategies for attacking market leaders), will be published in March 2012. You are swimming with sharks and you may not even know it. Stefan is your guide to not only surviving Sharkonomics but thriving in these adventurous economic waters.Brian Solis, author of The End of Business as Usual and Engage! […]