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Music is something we have consumed and loved for generations. After interviewing several brainexperts I have realized that music is not just music. Instead I believe music is a form of brainwaves that stimulates our brain to produce feel good signals in our body. My idea is simply to develop sounds that can produce the […]

If we try we know. CEO Eivor Andersson, Ving Sweden

1. Nokia + Apple = Steve Jobs (new CEO at Nokia) 2. Claes Andréasson success at Unplugged Speeches™ 3. Why Barack Obama will not be re-elected as president and how he could 4. Innovation power at Tendensdagen 5. The Google city is born (video) 6. Testing iPad: Will Toys”R”Us buy Apple? 7. Swedish green dollars […]

It is quite depressing to listen to all the news about how we destroy nature. Specially the rainforest. Why not change how things are done. Instead of passively listen to bad news, create some good news. Here is my solution, start selling the rainforest in seed-bags. Make it concrete, buy 10 square meter rainforest in […]

Steve Jobs is a genius with not much more to prove at Apple. How would you motivate your self as Steve Jobs if you were to speak at yet one more keynote. It’s time for some new challenges. Nokia is left behind when it comes to softwares and other development, Apple’s iPad opened a new […]

Recently it is reported in media that fans of soccer teams are behaving strangely. Violence is nothing new, but this time the soccer fans direct it against their own teams! Why? Because they don’t think their team is performing in the way they should, so they transform from fans to enemy hooligans. I think we […]

Regarding to a report done by Episerver, is most brands not good at using social media at their websites. Special Swedish brands need to improve their websites. We’ve benchmarked the Engaged Web for the first time, setting out where we are now, how brands are taking steps to innovate and highlighting the glaring areas of […]

Down to Earth is a mind-challenging project based on an open innovation process with a clear purpose: Commercializing Space Technologies for a Sustainable Earth. Downtoearth.se To lead and to land such a challenging project as Down to Earth you need a person that has the ability to make a lot of different people dance well […]

I attended the Tendensdagen which is one of the leading marketing seminars in Scandinavia. This year the topic was innovation and the speakers were giving us power to become more innovative in marketing and business. Keywords that most of the speakers where using: Keep it simple. Consumers. Employers. Management. Mobile. The day was full of […]

The Gap did a big mistake when they did change their logo (without involving their fans). But admitting the mistake can even make the fans relation stronger than before the mistake. I’m excited about continuing the conversation and believe passionately in where we’re taking our brand. President Marka Hansen, Gap North America The power of […]