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I read Buyology by Martin Lindstom. In his book Martin digs deep into the question if sex is really selling or not. The short answer is no, not in any level near what most people think. Sex has been the shortcut to attention in advertising since the beginning. What Martin discovers in his massive brain […]

Schoolteacher is a more complex role than to be a CEO. CEO Jörgen Wahl, AdvisoryBoard.se (source: Helagotland.se).

The cost of entry is lower, and the access to the market is greater… Seth Godin

Watch this smart commercial from Oras.

Watch this sweet and fun commercial from Air New Zealand.

Recently at a recently lecture for World Public Relations Forum did some wane in the audience ask: Why do you need a brand for Stockholm? The answer from the speaker was straight forward: We need to feed more people! Director of Communications Hanna Brogren, the City of Stockholm

History is full of knowledge produced by big thinkers. If the change occurs constantly in the economy, then some kind of evolutionary process must be in act, and there has been a proposal that this process is Darwinian in nature. Richard Nelson and Sidney Winter History is also a construction of its context. Future is […]

A small group of friends of friends met up this week to have an exclusive personal fashion show with clothes designer Matilda Wendelboe. I did not know before I attended that she had the ambition to produce and work with the Cradle to Cradle concept. But since the organizer of this event was Stuart Pledger […]

Few people have the creativity as artist does, even less has the ability to combine the art way of thinking with entrepreneurship – Anthony Mills are one of does few how got that talent. He is always exploring opportunities for his art to grow into new territories – so it feels naturally that he do […]

For a long time I have a strong sense of that consensus are reducing creativity. In an scientific based book called Group Creativity: Innovation through Collaboration did by Paul B. Paulus (Editor), Bernard A. Nijstad (Editor). In this book did I find this proof: Reduced creativity in groups is also a by-product of the desire […]