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There are few business fields that are open for constructive criticism. The public relation (PR) business is one such field who let me give out my latest book “The Fall of PR & the Rise of Advertising” at World Public Relations Forum. 400 professionals attended from 21 countries. Since my book is about the fall […]

A good picture says more than thousand words. Brian Solis does deliver more than thousand “social media speakers.” Why? Well, I got the honor to be in the same picture as Brian today. I have to get back to reflect on his excellent lecture today at World Public Relations Forum (great people and seminar). I […]

In management there is an expression: Connecting the dots. It is more or less about how everything is or should be connected in an organization. In nature I think there is only ONE dot, Mother earth (which everything is centered around). Organizations such as Apple is center around one person: Again, you can’t connect the […]

Next week on the 14-15 June the conference World Public Relations Forum will take place in Stockholm. The theme for the conference is communicative organizations. Speakers are from around the world, I especially look forward to hear Brian Solis (he is one of the sharpest minds in PR). There are still some tickets left. I […]

Many bloggers are well known online, but not in the offline word. Forever 21 are changing it by producing new t-shirt with illstrations of famous bloggers. With this t-shirt can everyone feel that they are an blogger in worldclass. This maye be one of the first step of many in connecting bloggers more to the […]

Some sites look great, others feels great: interviewmagazine.com does both. It is created by Code and Theory.

Last summer I attended at Cannes Lions Festival – it was great to meet people from al over the world and listen to speakers as Kofi Annan, Steve Ballmer, Biz Stone, Bob Geldof, Mark Tutssel. This years it will be hold in 20-26 June with speakers as David Droga (how is one of the best […]

I held a lecture for young PR students and professionals at Communicare in Sundsvall. My lecture was based on my latest book: ”The Fall of PR & the Rise of Advertising.” For young students studying PR my message The fall of PR may not have been a positive one. I tried to deliver the lecture […]

The Swedish military is now recruiting copywriter to their in-house agency. The purpose is as clear as always in the military world: Psychological warfare is the newest of the Armed Forces rapid reaction unit. This new unit is working with psychological operations, which aim to influence the behaviors and attitudes of a target audience. This […]

Last Friday I had the honor of being one of the speakers for a newly formed group of entrepreneurs called Web & IT Bar Gotland at the location of Science Part Gotland. Living on an island internet is a perfect platform for business (no traveling needed). However, it is essential for these Internet entrepreneurs to […]