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Jack Yan offers modern thinking for Kiwi fans in Wellington (if they vote for him as mayor). By being innovative in finding finance, he reaches out to inhabitants how wants to be connected: No money is changing hands: instead, the companies, such as Apple, are paying Starbucks for the opportunity to get new business.
 And if […]

This animated video speech is really good based on the book Drive: The Surprising Truth About What Motivates Us by Daniel Pink. Credit lecture/animation: The RSA and Cognitive Media.

I read Free: The Future of a Radical Price by Chris Anderson. After attending Chris’s lecture on the topic of free I understood that it is a sensitive topic to talk about. It seems that money is the religion of capitalism. Or as Chris points it out in his book: “Free is not quite as […]

Change minus internal support equals to confused business

The Saabs United Award is one of the best SAAB-news I have heard for a long time. It sounds like the top management now are start to recognize their true costumer tribe leader chief Steven Wade. It is an good start but I don’t think it is enough – they need to change their DNA […]

Did order books that out of print at Amazon but they did got it in the used section. One of them arrived in perfect condition from: World of Books recycles books on behalf of charities and makes a contribution of around 10% of its turnover on an annual basis. Worldofbooks.com Really great idea, charities with […]

Apple founder Steve Jobs have been busy defending the iPhone 4, which has been mired in problems since before its launch. The latest scandal to crop up, dubbed ’antennagate’, is so-named because the phone’s antenna gets poor reception if the phone is held the wrong way. Watch Jobs try and convince the world it’s not […]

I watched Inception. It could have been a master movie but its clear that Hollywood really need some new talent. For some while ago I got an request to be sort of “marketing advisor” in a big movie production – it could have been a fun to do consulting for more than a year – […]

I read Brand it Like Beckham by Andy Milligan. Beckham did kick the boll and bent it around the defense. I think that could be an great way of score goal with branding, so I did read Andy Milligan’s latest book. Some of my favorite point in this book is: The world loves Beckham not […]

Being a big brands is the same as having fans and guaranty to have an % anti fans. For Facebook this is means new challenges. When more and more people are start dressing up in anti-T-shirts with the message: Die Facebook die (see picture). They have to add new values into their brand, like adding […]