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StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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New world record in greenwash?

This commercial video is the worst example of greenwashing I ever seen. It could be a new world record in greenwash? One of the world’s biggest banks is to be referred to advertising watchdogs over a campaign fronted by Sir Sean Connery that highlights its green credentials. Friends of the Earth, the campaigning group, called […]

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Xipax.com: A thousand word for a good picture

The old saying: “A picture is worth a thousand words.” Its good, but since pictures don’t talk it’s better if they make people talk. I would say: “A good picture, creates thousand words.” In our buzz time it is critical to inspire people to talk about HIV. That is why I like the campaign WOM […]

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Pablos: A hackers mindset

Paul “Pablos” Holman used to be a traditional hacker showing how bad security is working. His computer skills and personality lead to his nickname “the Madonna of hackers.” I had an exclusive interview with Pablos when he was in Sweden holding a lecture at the Sime conference: Security is not “sexcurity” it is not a […]

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Long live SAAB

Dutch television did show this interview (28 January). I don’t understand what they say but it is great to see SAAB survive and fun that they are playing ABBA music in the background. Saving SAAB has a lot to do with fans as Steven Wade, Saabsunited.com. The new owner Victor Muller do understand what inspires […]

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