20 augusti 2006

Hip-hop is like a superjam for management

This week where the Scandinavian Superjam hold in Stockholm. There where dancers from Scandinavia and USA and Russia breaking it down. It is interesting how the hip-hop has grow to a hole culture with...

19 augusti 2006

From Rent-A-Wreck to Date-A-Wreck

With al beauty focusing in our society it a need for a change. There is a market for used things even for used relations. It is no bad to be a brand also a...

15 augusti 2006

Test if your company is prepared for the coming consumer revolution

Companies span the entire range from ONE to customer-oriented to companies that can’t even be bothered to answer the phone (insurance companies and banks, consider yourselves warned). Where does your company place? How ONE...

14 augusti 2006

An idea for a bestseller book

I wish I got the time to write al my book ideas but I don’t. Most of creative work is what I call “the art to see” and here is something for you to...

13 augusti 2006

The fear factor in branding

In the war industry they build brands to scare. They attract buyers by building scary brands – F16 is not only a war aircraft its a brand that scars its enemy of to back...

11 augusti 2006

How Apple could grow, brick by brick

A company that has managed to make the product its spokesman is Apple. The company’s computers replaced the square, grey, box that was once mandatory for all computers with unique modern design and vibrant...

11 augusti 2006

Swimming bloggers float better on the internet

Summertime and swimming is a good combination. Swimming and bloging is perfect combination in my experience. What I mean is that when I swim al my creative thinking is so good processed, that swimming...

8 augusti 2006

Toys will be a part of kid’s bodies in the future

It sounds like science fiction but the toy industry is right now looking in to how toys can be physical connected with kids. This means that kids don’t need to use their hands ore...

7 augusti 2006

Egoists in paradise

We’re all egoists (maybe not you and me, but everyone else) and we all want to live in paradise. To sell to the egoist in us, a brand has to create a bit of...

6 augusti 2006

400 000 minds as ONE at Pride in Stockholm

Yesterday was the grand finale at the Pride parade in Stockholm 35.000 joined the parade in colors from the rainbow and 350.000 in the audience open their mind and become ONE. Gay pride is...